Credit: The Crown Estate
Fashion
9 cult fashion hotspots to hit up for Christmas shopping season
By Madeleine Bourne &Poppy Watson
4 months ago
Taking a trip into central London for a spot of Christmas shopping? Here’s where to head to find the perfect gifts and festive outfits this holiday season…
Party invites are going out, you’ve booked your annual leave and there’s talk of doing another Secret Santa. It can only mean one thing: it’s time to go Christmas shopping.
No one loves a last-minute dart across the length of breadth of London – so a little strategic planning goes a long way in making your gift shopping a thoroughly enjoyable experience.
That’s where Regent Street and St James’s come in, with a huge range of luxury brands, magical Christmas lights and decadent dining right in the heart of central London.
Whether you want to surprise your yoga-loving friend with a matching workout set or find a dress that will turn heads at the Christmas office party, this buzzy shopping district has everything you need.
We’ve rounded up the top nine cult fashion hotspots to visit this festive shopping season…
1. COS
Known for its timeless designs and use of high-quality materials, COS is the ideal place to pick up a gift for the fashion-conscious girlies in your life.
Enjoy browsing the latest designs in a haven of sleek sophistication at its flagship store on Regent Street.
With burgundy trending this winter, we’ve got our eye on a long-sleeved midi dress in the gorgeous colour, perfect for layering with a brushed-mohair scarf.
2. Alo Yoga
Discover your zen amidst the Christmas chaos with a visit to Alo Yoga on Regent Street.
This premium lifestyle brand has become a global leader in eco-friendly activewear since it launched in Los Angeles in 2007.
A set of adorable mini scrunchies makes the perfect stocking filler for your bestie and we’ll be wearing this cool-girl cap for everything from weekend park walks, to running errands.
3. ON Running
If you, like everyone else on your Instagram feed, joined a running club this year – they are the new dating app for a reason – then ON Running is well worth a visit.
From stylish activewear to must-have accessories, you can meet all your jogging needs at the flagship store on Regent Street.
Why not surprise your running buddy with a pair of cutting-edge Cloudsurfer Next trainers or treat yourself to the effortlessly cool Core running jacket?
4. MOSS
Need some inspo for gifting the men in your life this Christmas?
You can’t go wrong with a visit to MOSS, a brand with a rich 170-year heritage of creating crisp yet comfortable formalwear for men.
Complete his capsule wardrobe with this wool cashmere blend overcoat or a staple Oxford shirt from the retailer’s new winter collection.
5. UGG
If UGGs aren’t on your Christmas list already, then this is the time to change that, pronto.
These comfy boots, loved by homebodies and style icons alike, are a cult fashion favourite.
Pop into the UGG store on Regent Street to grab a pair of the Aussie brand’s adorable new chestnut slippers, perfect for nights in this festive season.
The long plush fleece robe in cedar pink also deserves a special mention.
6. Aspinal of London
Want to really spoil your loved ones this Christmas?
Look no further than Aspinal of London, where hand-crafted leather goods meet timeless elegance.
The British brand is a favourite among members of the royal family and celebrities, with fans including Kate Middleton, Jenna Ortega and Selena Gomez.
Head to the Regent Street store to browse the fashion crowd’s favourite bags – including the icon-status London Tote Bag in merlot pebble and essential wallet to match.
7. Aesop
Founded in Melbourne, Aesop is a haven of luxury vegan cosmetic gifts – with everything from head-turning perfumes to hand soap that guests will be tempted to take home with them.
Plus, you can even take a well-earned break from all that retail therapy to enjoy a facial in the aromatic hush of its Regent Street shop.
We’re obsessed with the geranium leaf body cleanser and resurrection aromatique hand balm from their new collection.
8. Maison Assouline
Part bookstore, part cocktail lounge, Maison Assouline is a Christmas shopping venue with a difference.
Pop into the St James’s venue to browse its impressive bookshelves and enjoy a cocktail in its sophisticated Swans Bar.
With an exclusive line of Assouline Interiors furniture, limited-edition gift items and antique collectables, you are sure to find a special something here.
Our favourites? It has to be the Las Vegas Magic coffee table book, which will look chic in anyone’s living room, plus their gorgeous new Tuscany From Home candle.
9. Vuori
Know someone with a big new year fitness challenge coming up?
Help motivate them with a gift from Vuori, which is a candy shop of coastal California-inspired fitness, yoga and surf attire.
The uber-cool brand, founded in 2015, opened its first international flagship store on the iconic Regent Street in November, situated opposite Quadrant Arcade.
Top picks include this stuff-your-life-in tote and logo water bottle.
Discover luxury gifts for yourself and your loved ones at Regent Street and St James’s this festive season. Want to see what else is on offer? Visit Regent Street and St James’s online for more info.
Follow Regent Street on Instagram & TikTok: @regentstreetw1
Follow St James’s on Instagram: @stjameslondon
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