Credit: Stylist
From rocking a blue eyeshadow to embracing flared anything, here’s how Team Stylist are living their best 70s lives…
Grab your wedged sandals people: the 70s are officially back, and we’re delighted about it.
Whatever slice of 70s style you’re into, whether that’s the floaty boho hippie era, the maximalist trappings of glam rock or the glitterball fabulousness that was disco, as decades go, this one was huge in terms of influence across fashion, hair and beauty.
Bellbottoms. Headscarves. Platform boots. Tick. Tick. Tick. All 70s. All absolutely incredible, no matter what you’re into.
Plus, there’s so many ways to help you experience these iconic 70s vibes IRL.
From the resurgence of Northern Soul dancing to booking tickets for ABBA Voyage, there’s never been a better time to lose yourself in the music (and the magic) of one of history’s most recognised eras.
To celebrate this decade’s triumphant return (to both our lives and our social feeds), we spoke to six Stylist staffers about how they’re channeling some of the biggest 70s trends this season, and how to make them work for you…
Beauty: blue eyeshadow and disco maximalism
“When I hear ‘blue eyeshadow’, my mind immediately goes to the women of ABBA, Dolly Parton and Twiggy – all incredibly unique women, with equally different looks.
That’s what I love about blue eyeshadow, there are so many ways to style it and to make it your own.
Make-up for me has always been about unleashing my creativity and having fun. For something casual, I’d wear a baby blue shade swept across my lid with no other colour on my face.
If I was trying to dress it up, I’d go for a darker blue shade and pair it with my favourite black eyeliner to create something bold and daring.
“In terms of celebrity inspo, Rita Ora recently paired blue eyeshadow with black eyeliner and big lashes to create an eye-popping look.
Selena Gomez took it to another level with a lightning-blue eyeshadow swept into a wing on her lid with little mascara – a great example of letting her eyes do the talking. It looked simple and yet incredibly on trend.”
Sarah Best, Product Manager
“After years of seeing the no make-up make-up trend recycle itself in different formats like ‘clean girl’ and ‘skinimalism’, I think we’re all ready to dig deep into our make-up bags and embrace the maximalism trend. After all, beauty is meant to be about having fun with our routines and experimenting.
Most recently, Charli XCX has been really nailing this trend, opting for smokier, dramatic and attention-drawing eye looks — just look at her red carpet appearance at the 2025 Grammys.
When trying this trend myself, I’d focus on making the most of the real estate on my eyelid — very much embracing a ‘go big or go home’ mentality over here.
When selecting glitter, you can go with a ‘nude’ shade to strike the balance of maximalist and daytime-appropriate, but I think more fun lies in going for a bold shade.
For me, that would be purple; I’d apply it all over the lids and draw on winged liner to frame the top of my eyes. I’d line my bottom lash line with white eyeliner before applying numerous coats of mascara to really amp up the look and make my eyes pop.”
Hanna Ibraheem, Beauty Director
Fashion: statement coats and flared anything
“I’m a really big fan of a statement coat, especially as winter dressing can get so gloomy and tedious. Because of this, I’m very much obsessed with the faux fur 70s coat revival.
A lot of my saved posts on Instagram are different celebrities rocking this trend, particularly Taylor Swift wearing an array of Charlotte Simone coats or Bella Hadid sporting a Penny Lane coat. Oh, and obviously Kate Hudson wearing that iconic coat in Almost Famous.
Even though this trend is very bold, I still think it’s very wearable and can definitely form part of day-to-day dressing, rather than just for special occasions.
There’s also so many vintage and second-hand options out there on eBay, Vinted and Vestaire Collective; I know I have an alert set up on Vestaire Collective for a chocolate brown Charlotte Simone coat.
The 70s look was so maximalist and bright in its energy and I’m so happy that it’s making a comeback!”
Shahed Ezaydi, Digital Writer
“The main thing I love about flares are how they have the ability to make anyone feel great. In a high-rise shape that fits comfortably on my waist (none of the digging that comes with low rise), they’re easy to style with everything from a leopard print cashmere cardigan to a plain white t-shirt.
Fashion week street style photos have been giving me serious flare envy for the past few seasons – from corduroy styles to pocketed canvas pairs that flare dramatically from the hips, all of the coolest people on my Instagram feed are wearing them.
In the celebrity world, everyone from Bella Hadid to Sydney Sweeney has been seen in classic flared jeans recently (lest we forget Kendrick Lamar’s much-discussed bootcut flares at the Super Bowl).
Conjure up an image of the 70s in your mind, and you can pretty much guarantee there will be someone wearing flares in your mental picture.
Worn by everyone from Dolly Parton to ABBA’s Agnetha and Anni-Frid, it’s one of the decade’s most enduring trends and one the fashion crowd is still, unsurprisingly, in love with.”
Holly Bullock, Acting Commissioning Editor
Hair: Big, bouncy blow dries and shag haircuts
“There’s nothing that helps me feel more glamorous than a huge, bouncing blow dry.
Gone are the days of flat-ironed hair and being petrified of a drizzly day; I’m all for as much volume as my AirWrap can help me achieve.
If I want to feel like I’ve got my life together I reach for the hairdryer, velcro rollers and spritz of hairspray and pray today’s the day it all comes together with a flick of the wrist.
When it comes to inspo, singer-songwriter Raye has the most incredible volume, with a The Supremes-style cut and style, while Michelle Yeoh’s blonde cropped, super voluminous blow dry at the Wicked premiere in LA sent fans into overdrive last month.
However, Farrah Fawcett, for many, is the ultimate face of the 70s blow dry flick. Nothing says 70s rock like a perfectly coiffured blow dry with plenty of retro energy (and perhaps a flared-sleeve top too, if you’re feeling brave?).
It is one of the first things many of us - who perhaps didn’t live through the bouncy hair trend first time around - state with affection when the era is mentioned. Who doesn’t love a nod to the hero looks of the past?”
Felicity Thistlethwaite, Digital Content Director
“If there’s one haircut that’s been blowing up on everyone’s social feeds recently, it’s the return of the 70s-style shag. Choppy, exaggerated layers. Butterfly bangs. Petal face framing.
All terms apply to this incredibly chic yet edgy ‘do that can be tailored to suit every individual face shape and hair texture, with London-based stylists like Tobias Bell and The Hair Bros leading the charge.
The shag’s origins can be found in everything from 70s glam rock (Joan Jett) to disco (ABBA’s Björn Ulvaeus had a rather smashing face-framing shag back in the day), to icons such as Patti Smith and Stevie Nicks.
Most recently, Suki Waterhouse’s super feminine shag has been capturing the public’s imagination, with many women (including some of my friends) using her soft, layered style as the perfect entry point into the trend.
Those with heart-shape faces could go for a more pixie-style shag to accentuate their cheekbones, while fine-haired girlies (like myself) can relish the fact that any kind of shag cut will make us look like we have more hair than we actually do. Happy days.”
Amie-Jo Locke, Commercial Editor
Ready to experience a concert like no other? Embrace the 70s style trend by booking a ticket for ABBA Voyage today. Click here to find out more…
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