As the first royal couple to have their own Instagram account (many believe that Meghan is selecting and captioning photos without assistance from palace aides), the Duke and Duchess of Sussex have made a point of highlighting and showing their support for the causes that most matter to them.

So it should have come as little surprise, really, when the @sussexroyal account posted a touching post about Pride Month on 1 June.

Split into nine photos, the main image shows Pride marches both in recent years with rainbow flags being flown, and a black and white image of a couple from the past holding a sign reading: “parents of gays: unite in support for our children.”

The collage also features an image of Muhlaysia Booker, the trans woman from Dallas, USA who was tragically murdered in a hate crime last month, an impactful move which highlights the horror of this crime and the dangers trans people often have to face. 

And the Duke and Duchess also included that now-iconic picture of Princess Diana, which sees Harry’s late mother perched on the hospital bed of an HIV-positive patient during the AIDS crisis of the Eighties.

“Continuing with our tradition to rotate the accounts we follow based on causes and social issues that matter to us,” Meghan and Harry captioned the image.

“For the month of June we ‘proudly’ shine a light on PRIDE.

“This month we pay tribute to the accounts supporting the LGBTQ+ community – those young and old, their families and friends, accounts that reflect on the past and are hopeful for a deservedly more inclusive future.

“We stand with you and support you Because it’s very simple: love is love.”

The Duke and Duchess tagged 11 accounts in their post including the official Pride account, charity organisation Stonewall which supports the LGBT community, akt charity which provides safe homes for young LGBT+ people and USA-based Trevor Project which provides crisis and suicide prevention services for LGBTQ+ youth.

The post has so far been liked over 460,000 times and has received moving comments from some of the charities promoted. 

Akt wrote: “Thank you so much for including us in this, and for the lovely words. Today we held our national Youth Conference where 123 young people came together to think about how to look toward the more inclusive future you mention in this post.

“Supportive allies are essential to securing this, so thank you so much for the support. Happy Pride season.”