Jameela Jamil is everything. She’s a TV and radio presenter. She’s a comic actress. She’s an inspiration. And she’s a woman who’s had enough of other people’s negativity.

On Friday, the breakout star of The Good Place used her celebrity for good when she took to social media to call out the “toxic bulls**t” that often surround women and their weight.

Not used to mincing her words, Jamil shared screen-grabs of a post guesstimating the weights of the Kardashian and Jenner women commenting “who gives a f**k what weight you are?” and “This is how women are taught to value themselves. In Kg.”

She later posted the same images on Twitter noting she was “on the war path” along with other images from her own Instagram story, creating an exercise in positivity.

Tired of the constant conversations about grams and ounces, Jamil decided to flip the conversation and give weight a new meaning. Instead of kilograms, she measured herself using her achievements, values and self-worth.

Across a selfie, she wrote: “I weigh: Lovely relationship. Great friends. I laugh every day. I love my job. I make an honest living. I’m financially independent. I speak out for women’s rights. I like my bingo wings. I like myself in spite of EVERYTHING I’ve been taught by the media to hate myself about. F*****g KG.”

Jamil then asked others to share what they thought they weigh and things got totes emosh.

On Sunday, Jamil retweeted an article from The Independent about her campaign noting: “hundreds of women shut down body shamers with me and posted the things in their life that were of REAL value and it was the most brilliant thing ever. And it made me cry. And I hope more people do it because it’s so beautiful.” 

Jamil is no stranger to spreading the importance of body positivity. In 2014, she delivered a powerful speech at the Body Confidence Awards in London noting “it’s something that’s been incredibly close to my own heart. It’s affected me and I’ve seen it devastate the most amazing people that I know.” 

She went on to say: “It came out that I had managed to gain 200,000 listeners, almost, on my show [the BBC Radio One Chart Show]. But on that same day, the papers decided to ignore the fact that happened and instead, ran a wonderful piece about the fact that I had gained not 200,000 listeners on my show, but instead two dress sizes…

“I realised in that moment with crystal clarity that my entire worth as a broadcaster, but more importantly as a woman, was being measured just with a weighing scale and it was so incredibly frustrating…

“I’m sorry, but I refuse and I cannot be told or pressured to believe that I owe it to anybody to be a particular shape or size. We are all supposed to be different.” 

Images: Rex Features