Jameela Jamil is hell-bent on encouraging women to celebrate themselves in every way possible in 2018.

Last month, The Good Place actress took to social media to share screen-grabs of a post guessing the weights of the Kardashian and Jenner women, commenting “who gives a f**k what weight you are?” and “This is how women are taught to value themselves. In Kg.”

Admitting she was “on the war path”, Jamil then created a novel way to encourage body positivity by measuring herself in achievements and values – rather than kilograms.

Across a selfie, she wrote on Instagram: “I weigh: Lovely relationship. Great friends. I laugh every day. I love my job. I make an honest living. I’m financially independent. I speak out for women’s rights. I like my bingo wings. I like myself in spite of EVERYTHING I’ve been taught by the media to hate myself about. F*****g KG.”

Much to her own surprise, lots of women decided to get on board and share similar images of themselves on social media too, following the same suit.

And it looks set to continue as Jamil has launched a new Instagram account, I Weigh, to keep the movement going. With over 5,000 followers and an end goal of getting women to “feel valuable and see how amazing we are, and look beyond the flesh on our bones”, over 200 people have already got involved. 

Take a look at some of the positive posts below: 

We’re on board too, Jamil.

Images: Instagram / Getty