Holly Willoughby has been praised in the past for standing up for women’s rights, and she’s done it again by taking matters into her own hands.

Taking to Instagram, the This Morning presenter posted a montage of paparazzi shots of herself, Rita Ora, Abbey Clancy and Louise Redknapp as they attempted to get into cars, whilst maintaining their modesty from photographers, at the end of the Brit Awards at London’s O2 arena this week.

“At the beginning of the night we held white roses and walked down a red carpet full of the hope and pride that comes with the #timesup campaign,’ she wrote, referencing the decision for men and women to carry roses as a symbol of equality.

“At the end of the night, cameras were held low to get a photo up our skirts… times apparently up on #timesup.”

Before the Golden Globes earlier this year, several actresses – from Emma Watson and Sienna Miller to Meryl Streep – signed a powerful letter in support of the Time’s Up initiative. The initiative was created to help fund women from lower income backgrounds fight sexual abuse legal battles, and promote gender equality.

And social media users are in agreement with Willoughby as many posted their opinions below the Instagram post.

“Disgusting. So sick of this,” one user posted.

“Appalling. Shameful behaviour from our press!,” another user posted.

“Well said, Holly. This needs to change. You don’t see this happening to men,” another user wrote.

Willoughby isn’t the only female celebrity to have called out behaviour at this year’s Brit Awards. Singer Paloma Faith also felt disappointed in the lack of men showing their support for women.

“The only thing I’m upset about tonight is not more men carrying white roses. I think they should have,” Faith said.

Images: Rex Features / Instagram