38-year-old actress and mother Penelope Cruz is the face of the 2013 Campari calendar, in a campaign titled Kiss Superstition Goodbye.

The shoot by internationally renowned fashion photographer Kristian Schuller aims to take the audience on a mystical and beautiful visual voyage.

It features a variety of red-themed dresses and shoes from top fashion houses including Monique Lhuillier and Salvatore Ferragamo.

The shoot sees Penelope interacting with common superstitions, such as black cats, broken mirrors, walking under ladders and walking on pavement cracks.

Penelope said, "I have really enjoyed starring in it, I found the superstitious theme extremely intriguing and stimulating.

"It's been a pleasure to work with such a talented and professional team, particularly Kristian Schuller, the calendar photographer, since I really admire his work."

"As an actress I am often challenged to portray the ‘unexplainable’ and this shoot was no different," the Vicky Cristina Barcelona star continued.

"We created a character who had to portray a strong, positive attitude, and really get to the heart of each superstition and dispel these myths by promoting confidence. I hope people enjoy the photos as much as we have enjoyed creating them."

Photographer Kristian Schuller was equally enthusiastic.

"Working with Penelope was a dream," he said. "She fully embraced the photo shoot and brought the theme to life with such passion and confidence, ensuring she was the central focus in every shot!"

Only 9,999 copies of the calendar are printed each year and they will be distributed to friends of Campari internationally, rather than going on sale.

Click on to take a look at Campari stars from years gone by...

Sultry actress Salma Hayek fronted the 2007 campaign.

The calendar series was titled "Hotel Campari."

It aimed to blend art and advertising via bold and provocative shots.

The series of 12 stunning photos were taken by legendary photographer to the stars, Mario Testino.

Each shot promoted the concept of "12 months of pure passion."

In 2008, Campari's dramatic calendar stories continued with actress Eva Mendes.

Titled "Campari Tales," the photos emanated the idea of an "adult, glamorous and glossy" storybook.

Each shot had an intense fairytale element to it - captured in incredible colour by photographer Marino Parisotto.

The portraits drew their focus from Eva's "enchanting beauty."

Her "alluring sensuality" was said to be "absolute protagonist" in the campaign.

Hollywood actress Jessica Alba took to the helm in the 2009 campaign.

Mario Testino returned to the series to shoot the star in all her Fifties-esque glory.

The calendar was given the name "Club Campari."

Its inspiration was an imaginary club - "a place of pure enjoyment" - where magic and temptation fused into one.

A playful and sophisticated atmosphere was also envisaged to create an "explosive mix" of joie de vivre.

It was the turn of former Bond girl Olga Kurylenko's to take the spotlight in 2010.

She starred in a series known as "Campari Milano."

The city of Milan - "at once dynamic, languid and demanding" - formed a common thread in each of the shots.

The campaign aimed to draw attention to "intriguing moments and the city's most absorbing ritual: the aperitif."

Up-and-coming Italian photographer Simone Nervi was chosen to immortalise the Olga for the calendar.

This year saw a break with tradition with Campari's first male protagonist, in the form of Hollywood actor Benicio Del Toro.

Benicio's campaign was titled "The Red Affair" and told the story of a charismatic arts connoisseur.

Partly influenced by cinema, the calendar was shot by internationally acclaimed photographer Michel Comte.

Supermodel, Milla Jovovich appeared in the 2012 Campari calendar, in a shoot titled It’s the end of the world, baby!

The project, by futuristic photographer Dimitri Daniloff, took its inspiration from an ancient Mayan cultural prediction that the world as we know would end on 21 December 2012 and enter a transformative period.

"As a model and an actress, this was an exciting new challenge for me, combining the skills to bring to life each of the hypothetical events in a theatrical, yet sophisticated way," said Milla.