Credit: Getty
Politics
A third of UK singles say it’s important that the person they are dating is registered to vote
By Amy Beecham
9 months ago
1 min read
As the general election approaches, new research by dating app Tinder suggests that voting intention is proving important to a growing number of young singles.
A third of young UK singles say it’s important that the person they are dating is registered to vote, according to a new study by dating app Tinder.
As the country gears up for the general election on 4 July, it’s clear that being upfront about your politics and voting intention is increasingly important for daters aged 18-25, who don’t shy away from politics once matched with a potential partner.
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The research also shows that 60% of young singles in the UK feel strongly that the person they are dating should respect their political opinions, increasing to 65% for young women. Over a third (36%) stated that they feel comfortable discussing politics on the first date, while in the same survey, a fifth admitted that they have either ended a relationship or would do so if their partner was not politically engaged.
The research indicates that 69% of the young electorate plans to vote, with the rising cost of living (62%), housing issues (28%) and climate change (22%) among the top priorities motivating voters this year. What’s more, over a quarter (26%) revealed the person they were dating could influence their decision to vote, with men more likely to be swayed by a match (32%).
In response, Tinder has partnered with My Life My Say to launch an in-app campaign providing young singles with relevant information ahead of the general election. From today, users in the UK will see an in-app ‘Swipe Card’ redirecting them to My Life My Say’s Voting 101 FAQ page.
However, according to a poll of more than 500 women across the UK conducted by Stylist, while 89% intend to vote in the general election on 4 July, only 0.6% say they trust the current political parties and politicians.
Images: Getty
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