Three in four parents are worried about the risks that AI-generated deepfake audio and video pose to their children online, according to a new study.

The research, carried out by Virgin Media O2 and Internet Matters (a not-for-profit organisation that works with online safety experts), also found that while 75% of parents are concerned about their children’s safety online, just 42% have spoken to their kids about online safety and a quarter are not confident when it comes to their ability to protect their children from deepfakes. This proved to be a huge issue for parents, with over a third considering deepfakes to be a greater threat than cyberbullying, hate speech and violent content online.

75% of parents fear the dangers that AI deepfakes pose to their children, according to new research