Romanticising your domestic life doesn’t make you a ‘tradwife’ – but there’s a reason we’re so drawn to homemaking content right now

The dark side of trad wife influencers

Credit: Getty

Life


Romanticising your domestic life doesn’t make you a ‘tradwife’ – but there’s a reason we’re so drawn to homemaking content right now

By Meena Alexander

9 months ago

11 min read

Not since the 1950s have we seen such a boom in homemaking content, from cleaning hacks and pantry organisation to the new domestic goddesses who are teaching us how to host. But what’s really behind the romanticisation of domestic life in 2024?


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