Thompson pledged her name to the cause immediately, as did Kerry Washington, Reese Witherspoon, Brie Larson, Amy Schumer, Paul Feig and Nina Jacobson, the studio head behind Crazy Rich Asians.

Since then, Thompson has been joined in the challenge by Jennifer Lopez, JJ Abrams, Armie Hammer, Susan Sarandon, Jordan Peele, Zoe Kazan, Lena Waithe and Kumail Nanjiani. In total, some 65 producers, filmmakers and actors have put their weight behind the cause.

Not only did Lopez sign up, she immediately announced what her female-directed film would be: a movie called Hustlers directed by Lorene Scafaria. Lopez will star as a stripper who, together with a few of her colleagues, attempt to fleece their Wall Street banker clientele for as much money as they can during the financial crisis.

The film is based on the true story of a group of exotic dancers in the mid Noughties, as laid out in Jessica Pressler’s New York magazine article The Hustlers at Scores. Think Oceans 11 meets an all-female Magic Mike.

The Time’s Up challenge to end Hollywood’s gender gap is already working