The website previewed the imaginary crisp sandwich cafe, Simply Crispy, describing its wares and its appeal to the trendier residents of Belfast.

After the article went viral, local cafe owner Andrew McMenamin decided to take it upon himself to open up a real crisp sandwich cafe.

He got in touch with the writers of the article and transformed his cafe That Wee Cafe into Simply Crispy, which has opened its doors today.

McMenamin, who has owned the city centre cafe for three and a half years, said:

"The Ulster Fry article was one of the funniest things I’ve read in a long time that takes the mickey out of current trends with foodies and food styles.

"I thought the opportunity to actually go ahead with ‘Simply Crispy’ was too good to pass up."

The world's first crisp sandwich cafe has opened in Belfast today