First things first: what on earth is the Rapuzel theory? Well, it’s pretty simple. You know how Rapunzel throws her hair down to help the prince climb up the tower? It’s that, but instead of hair, we’re throwing down lifelines and aids for women following us through the ranks at work.

“The Rapunzel theory means taking conscious steps to ensure you’re helping others succeed in their careers, as you build yours,” explains Eleanor Kaye, managing director of the Newton Venture Program. “It’s the concept of laying down routes for others to follow or extending a hand to help people up, rather than focusing solely on what lies ahead for your personal career path.”

This is in direct contrast to the ‘Queen Bee’ concept, where women in authority are critical of their juniors and quick to distance themselves from them. This in itself is a fascinating phenomenon rooted in patriarchy, as research shows that it stems from gender inequality and discrimination, but the Rapunzel theory is the opposite and it moves us all away from a scarcity mindset to one of alliance and empowerment.

“The Rapunzel theory beautifully captures this idea of ‘throwing down the ladder’, and it really is crucial for women in leadership to craft pathways for others to follow,” notes CEO and founder of SA Communications, Sophie Attwood. “When we invest in the growth and development of the next generation, the benefits ripple far beyond the individuals we mentor.”

What is the ‘Rapunzel’ theory – and why is it so important for our careers?