Hassan, 34, lives in Belsize Park with her husband. Here, she talks us through her daily diary.

My alarm goes off…

At 6.30am. It can change if I’m catching a flight – I travel once a month to places such as Los Angeles and New York, holding showrooms for customers. If I’m home, I work out then have eggs for breakfast. I wear trousers from Zara and a bright top for work.

I try to leave home at 8.30am but can get so engrossed with emailing manufacturers and stockists that it’s 11am before I do.

I’m responsible for…

Running a lingerie company for women of colour. I don’t have bra-making skills but I’ll design products and help create them with manufacturers. Nubian Skin ships worldwide; we’re stocked in House of Fraser, Fenwick of Bond Street and Asos, as well as retailers in the US, Nigeria and Caribbean.

No other brands were doing this when we started, so it’s been interesting to see a change. I don’t think we will see equality until Asian, black and mixed-race women can walk into any shop and find nudes in any tone that a white woman could.

What it’s really like to run a lingerie line for women of colour