“My ambition has always been very fiery,” says Georgie*, 30, from south London. Her 20s were spent fuelling this fire, chasing other-worldly jobs and foreign experiences. “I had so much energy to jump between careers,” she continues.

“For instance, my grad scheme was in qualitative research, then I went to work in farming and fishing in South America. I always had this real hunger to really immerse myself in whatever I found interesting and climb as high as possible in that field.” 

On her return from South America in 2017, she spent two years working for a professional services firm. It was there that Georgie’s “soul crumbled a bit” – she was working all hours, not only investing her time but a lot of emotional energy into the job too. “It was futile,” she says, “I wasn’t earning enough to justify the level of commitment the firm expected.”