So, how can we be sure that we’re maximising our use of social media to promote our business, rather than simply wasting our precious time scrolling mindlessly online? Here are some top tips from the women who have made it work for them.

1. Consistency is key

“I try to put out an Instagram post every day,” says Roche. “I schedule them the night before to post at 7am the next day as I find the early morning is the best time for my followers to view and engage with posts.”

2. Be intentional

“I manage socials as part of my day job, and it can be so easy to get sucked into scrolling and then forgetting why you opened the app in the first place,” says Jules Brim, a social media and marketing consultant. “To help keep my scrolling low and my outputs high I always try to use my socials intentionally and suggest others do the same, or your day will be over before you know it.”

3. Analyse your stats

It’s important to try and pin down what’s working for you and what’s not. “Look at your stats – if things aren’t working don’t keep doing it,” says Natalie Owen, social media lead for Zurich UK. Do your followers always like a certain type of post or are they online at the same time every day? Take note of any patterns that arise and use them to your advantage.

7 ways to use social media for work – without it taking over your life