AI can enhance the value of human ingenuity and be an excellent partner for sparking these new ideas and pushing creative boundaries.

“I use AI to challenge my creative thinking,” says Sarah Kerry, an Account Manager working at Irvine Partners, a creative communications agency. “When planning or strategising, I ask AI for alternatives to titles or concepts. This often provokes new ways of thinking, almost like brainstorming with a group.”

When it comes to idea generation, AI can be transformative. Daisy Ferns credits AI with helping her name her business. “The Parenting Experts Academy was AI-generated,” she tells Stylist. “I input information about my business and preferences and instantly had access to multiple suggestions.”

Marianna Michael, who works as a Freelance Writer, Producer, Researcher and Event Curator across the arts, uses AI for storyboarding and concept development.

“AI helps me expand on ideas I already have but can’t fully articulate,” she explains. “It’s especially useful for creating storyboards, something I’ve always struggled with. It challenges my preconceived ideas and allows me to see things from a different perspective.”

Here’s how AI can help you move forward in your career – according to the women who use it