No such idea exists in the UK just yet, but earlier this month other steps to normalise menstruation and period blood were celebrated after the launch of Bodyform’s #bloodnormal campaign.

In a short film, the feminine protection brand depicted period blood in a few ways, such as red liquid dripped onto a sanitary towel pad and blood dripping down someone’s leg in the shower, promoting the message that “periods are normal, showing them should be too”.

The positive social media reactions to campaigns such as Bloody Hour and #bloodnormal illustrate the continued need to remove the taboo from something that, y’know, happens to half the planet.

One user commenting on Anna Loulou’s Facebook post announcing the start of Bloody Hour said, “If I ever have a chance to visit Tel Aviv I know where to go!”

Another simply exclaimed, “What dreams are made of”.

This feminist bar is giving women a discount for being on their period