On her busiest days, Jemila hits around 35,000 but usually aims for less. “I currently average around 25,000 steps. The number of steps I take often depends on how many steps my friends have logged, as we’re all quite competitive and want to outdo each other. The competitive aspect of Step Up is something that really drew me in; it motivates me to leave the house every day, which has had a noticeable impact on my wellbeing.”

But these high numbers have a knock-on effect. Jemila says she really felt the physical impact of so much walking when she first started. “When I first walked 40,000 steps, I felt like I’d been hit by a bus the next day – I could barely get out of bed and was waddling around like a penguin for a few days after. But my body gradually adapted. I injured my right ankle a few years ago, so it does start to hurt sometimes, but I suspect that might be due to the shoes I’ve been using. I just ordered new running shoes, so I’m hopeful they’ll help with the ankle pain.”

Women are walking over 40,000 steps to beat each other on an app – here’s what a PT and GP think about the trend