Fibre doesn’t just need to be eaten – as we look for new ways to up our fibre intake, Holland & Barrett expects to see a rise in liquid-based fibre products.

“Water brands are launching fibre-infused water containing chicory root to offer outside-the-box options for upping your intake,” the report reads. “The newly launched H&B Haskap Powder, derived from haskap berries, is high in fibre and can be added to water to create your own fibre infusion.”

It continues: “The soda market has already begun to embrace fibre with the introduction of gut health sodas that are lower in sugar and contains between 3-5g of fibre from companies like Fibe and Dalston’s Prebiotic Soda.”

While getting enough fibre from your food will remain important, these products will provide handy ways to give your fibre intake a boost on days when you’re busy or simply find yourself eating less fibre – making it easy to get the recommended 30g every day.

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