Alex Greenwood – footballer, Lioness and, as of this summer, European champion – is looking forward. Sliding into view on a zoom call from her club, Manchester City’s training ground, Greenwood is fresh from a photo shoot in next season’s kit and is palpably excited about what lies ahead. 

This will be a season like no other for the women’s game, after Greenwood, 28, and her England teammates sent euphoria rippling through the nation when they beat Germany 2-1, making history to lift the Women’s Euro trophy in front of a sold-out Wembley stadium – and 17 million more at home – little over a fortnight ago.

The Liverpool-born ‘super substitute’ – so-called because she was brought on at game-changing moments through the tournament, not least as the final edged towards extra time – became as identifiable to new fans for her defending as she did for the unselfconscious glamour she brought to the pitch, looking as pristine today post-photoshoot as she did when she walked out in the final.