Misogynoir in fitness: Why Black women deserve better support in the fitness industry

It's time to fight against misogynoir in the fitness sphere

Credit: Getty

Strong Women


Misogynoir in fitness: Why Black women deserve better support in the fitness industry

By Shayna Conde

Updated 5 years ago

Black women are expected to be strong – but not so strong that they’re seen as “threatening”. That’s because misogynoir is still alive and kicking when it comes to fitness and beauty standards, and it’s high time we all did something about it.

Misogynoir is rampant in the fitness world, from amateur gyms to professional athletes. The industry may be becoming more inclusive in terms of size and gender but race is still something of a taboo.  

Let’s take Serena Williams as an example. She was (and still is) the best at what she does; her grace and poise on and off-court will always be a source of inspiration. But her success has been a double-edged sword. In my opinion, she’s been treated differently by the media and the public because of her physical prowess as a Black woman. Remember when a cartoonist for Australia’s Herald Sun depicted Serena as an oversized creature with huge lips, wild hair, bulging muscles – jumping on a destroyed tennis racket as a tiny blonde appointment is told by an umpire to “just let her win”? That cartoon was cleared by a press watchdog of any racism or sexism in February 2019 – five months after its publication. As a young Black woman, I looked at how the public discussed Serena’s body and was terrified of how I might be treated if I entered the fitness industry.

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