Over the past few years, counting macros has grown in popularity across the wellness world. Sold as a flexible way of tracking what you eat – focused on the composition of food rather than its calorific value – counting macros has stormed the fitness industry as being a “balanced diet” that renders nothing off-limits.

Macros or macronutrients are the nutrients that your body can’t live without. “They are the foods that give you energy, so carbohydrates, protein and fats,” says nutritionist Pixie Turner. “In recent years, there has been a shift towards a high protein, lower carb way of eating in the fitness world, so that is probably why it has got so popular”.