The real reason the viral Uniqlo crossbody bag will go down in fashion history

There's a reason this uniqlo bag went viral

Credit: Uniqlo

Fashion


The real reason the viral Uniqlo crossbody bag will go down in fashion history

By Naomi Pike

2 years ago

8 min read

It’s practical, discreet, available in a variety of shades  – and has sold out seven times. But how exactly has Uniqlo’s £14.95 bag reached such cult status? Stylist investigates the rise and rise of this summer’s hottest but unassuming It bag.


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