When is shopping not really shopping? When it’s a whole immersive experience.

That’s exactly what you’ll find when you make it down to Bvlgari’s pop-up shop this summer, located at Selfridges’ Corner Shop (you’ll find it on the junction of Oxford Street and Duke Street).

The Italian brand is launching a fully interactive in-store experience from 8 July to 4 August.

Bvlgari will be taking it back to the Sixties Italian Riviera with retro movie theatre boards, thematic window displays and lights straight out of a film premiere to follow on from their Cinemagia High Jewellery collection.

At the pop-up, you’ll also be able to tuck into some gourmet popcorn (if you’re snacking while you shop, why not make it designer?) with profits going towards Bvlgari’s partner charity, Save the Children.

The event is brought to life by the label’s limited-edition Serpenti Forever accessories collection, with six key pieces inspired by the silver screen.

Bvlgari’s iconic Serpenti Tubogas watch has been reinvented for the occasion with a chic emerald green dial while you can also check out the Divas’ Dream necklaces in rose gold, diamonds, mother-of-pearl and carnelian exclusively at Selfridges. 

If you fancy yourself as a leading actor, check out the glamorously titled ‘Extravaganza In Riviera’ handbags, which take inspiration from women in cinema.

Three of the six handbags in the collection are framed around the glamour that unfolded behind the scenes, with charms including a miniature lipstick.

If your wardrobe’s in need of some luxury adornment, Bvlgari’s pop-up should be first on your list of summer excursions. 

Shop Bvlgari’s Serpenti Forever accessories collection at its pop-up shop at Selfridges from 8 July - 4 August