When Taylor Swift first burst into the public consciousness in the late 2000s, there were a few things she became synonymous with. Not just her blond curls or her musical paeans to teenage heartbreak, but her love of jumpers, which she’d wear with jeans or over dresses, always with a box bag swinging from her shoulder.

Many things have changed since Swift’s rapid ascent, but some things stay the same – and that is certainly true of the musician’s love of a good knit. 

In the promotional videos leading up to the release of her latest album Midnights, which dropped at midnight on 20 October, Swift threw her weight behind Reformation’s earth-first cashmere in the form of a snuggly polo sweater and a striped minidress (one of her go-to looks). 

Founded in 2009 by Los Angeles native Yael Aflalo, Reformation is 100% carbon- and waste-neutral. The label uses only deadstock and eco-friendly fabrics while recycling or donating textile scraps, with a view to eventually becoming zero-waste. What’s not to love about cashmere that looks good and does good? 

Main image: Getty