For SS24, we're ready to start having a little more fun with fashion again. Here are the outdated style rules we're abandoning this season... 

SS24 style: 7 fashion rules to stop living by

Lose the labels

“I’m leaving behind the idea that ‘labels’ in any way matter”

“You shouldn’t have to choose practicality over playfulness” 

“You don’t have to live by trends” 

“You don’t need a new wardrobe each season – year-round heroes do me just fine” 

“Staples really don’t have to cost a ton of money”

“The clothing size system is a myth” 

“Fashion doesn’t have to be uncomfortable” 

Here’s the Stylist sartorial manifesto for change 