M&S sales of this two-piece suit soar 140% thanks to Lioness manager Sarina Wiegman

Sarina Wiegman suit: where to buy the Lionesses' head coach's sui

Credit: Getty Images

Fashion


M&S sales of this two-piece suit soar 140% thanks to Lioness manager Sarina Wiegman

By Naomi May

3 years ago

1 min read

As one of the best international coaches in the world, it’s little wonder she’s sent sales into overdrive.

Football mania is, once again, reaching fever pitch in the UK ahead of the Lionesses’ semi-final match against Sweden later this evening (26 July), which will take place at Sheffield United’s home, Bramall Lane.

It’s not just the team itself and its star captain Leah Williamson who have gained attention and momentum during the current women’s Euros tournament – according to the BBC, 14 million people tuned in to watch the team’s semi-final defeat of Sweden last night – but also the Lionesses’ head coach, Sarina Wiegman. 

Sarina Wiegman suit: where to buy the Lionesses' head coach's sui

Credit: Getty Images

Not only has Wiegman’s calm and collected composure been heaped in praise during the tournament so far, but her choice of side-of-pitch outfit has also sparked something of a sartorial fire. Marks & Spencer, one of the Lionesses’ sponsors, is the label behind Wiegman’s two-piece suit, which she’s worn for each of the Lionesses’ matches so far and which retails for £80, and, according to the brand, sales of the blazer and trouser duo have spiked by 140% – which is perhaps unsurprising given that, according to Google Trends, searches for Wiegman herself have spiked by 90% in the last week alone. 

This, of course, draws parallels to the mania of England men’s team’s manager Gareth Southgate’s slim-fit suit, which was also made by Marks & Spencer. During the 2018 World Cup, the high-street stalwart revealed that sales of the waistcoat Southgate relied upon doubled, with the brand unable to keep it in stock during the tournament.

Trouser suits and wardrobe choices aside though, former PE teacher Wiegman is widely regarded as one of the most talented football coaches in the women’s game. She joined as England women’s manager just 10 months ago, and in that timeframe alone, the team has scored more than 100 goals and will now play in its first final of a major women’s tournament in 13 years. Wiegman also guided her native women’s team in the Netherlands to back-to-back major finals and won Euro 2017 on home soil, proof that she’s worthy of every last bit of praise she receives.

The Lionesses will face either France or Germany in the final on 31 July at Wembley Stadium in front of 90,000 fans.


Sarina Wiegman suit: where to buy the Lionesses' head coach's sui

Marks & Spencer Collection suit

A simple forever suit, Marks & Spencer’s black two-piece comes Sarina-approved in the best of ways. Wear with a crisp white T-shirt and trainers for optimal appeal.

Shop Marks & Spencer Collection suit, from £22.50

BUY NOW

Sarina Wiegman suit: where to buy the Lionesses' head coach's sui

River Island black suit

River Island’s black suits are as timeless as they come; wear season after season for a desk-to-dusk duet that will never falter.

Shop River Island black suit, from £50

BUY NOW

Sarina Wiegman suit: where to buy the Lionesses' head coach's sui

Uniqlo ultra light suit

Suits in summer are still a goer, just opt for light and breathable fabrics, such as this breezy Uniqlo two-piece, which will stand the test of time year after year.

Shop Uniqlo ultra light suit, from £39.90

BUY NOW


Images: Getty

Sign up for our edit of what to buy, see, read and do.

By signing up you agree to occasionally receive offers and promotions from Stylist. Newsletters may contain online ads and content funded by carefully selected partners. Don’t worry, we’ll never share or sell your data. You can opt-out at any time. For more information read Stylist’s Privacy Policy

Thank you!

You’re now subscribed to all our newsletters. You can manage your subscriptions at any time from an email or from a MyStylist account.