Perfume ads are usually 'paint by numbers' affairs, focusing on a ‘perfect’ woman in an elegant scenario.

However, when Kenzo teamed up with director Spike Jonze, they decided to do something completely different.

It starts in a similar thread to the norm; we focus on a beautiful woman at an exclusive society event – but it’s not long before Margaret Qualley (best-known for starring in The Nice Guys with Russell Crowe and Ryan Gosling) grows tired of the fake laughter and shallow conversations.

She ventures outside for a moment, seemingly to take in some fresh air and collect her thoughts. Then, all of a sudden, the sound of Sam Spiegel and Ape Drums’ My Mutant Brain blares out, and she breaks into an electrifying dance routine – complete with flips, lasers, and more.

In a world which sees us forced to conform to society’s rules on a day-to-day basis, it’s unsurprising that the bonkers video has captured imaginations all over the world.

This Kenzo/Spike Jonze perfume advert is brilliantly bonkers