After three collections, all of which have flown off the virtual shelves, content creator Jessie Bush’s final collaborative effort with London label Kitri is coming. And it’s better than ever.

The 31-piece collection, which has amassed a waitlist in the hundreds ahead of its launch on 19 September, is winter fashion personified: brimming with winter florals, chunky colourful knits and heritage print trousers, perfect for making a sartorial splash as we move into party season.

“We work very collaboratively as a team at Kitri so working with Jessie came naturally – the more fun, creative people involved the better,” says Haeni Kim, Kitri’s founder, of the collaboration. “Jessie is a great combination of effortlessly cool and feminine and really incorporates the Kitri brand DNA.”

Bush and Kim first struck up a friendship after Jessie modelled the brand’s summer 2020 collection at home during lockdown. From there, the pair decided to collaborate on a capsule, which was conceived and developed over Zoom and debuted in January 2021. 

“When Haeni called me a few short weeks after our shoot and suggested we collaborate on a collection, it was an easy decision,” Bush says. “It’s been a joy to collaborate with Kitri’s enthusiastic, tight-knit team. We’re definitely aligned in our creative approach and love of colour!”

Kim founded Kitri in 2017, after noticing a gap in the market for a mid-market brand that crafted affordable and well-made clothes that would stand the test of time. 

The third and final Jessie Bush x Kitri collection will launch 19 September. Sign up to the waitlist here.

Images: courtesy of Kitri.