Brady notes this freedom is Jacquemus’ strong point as they “celebrate that they are independent and not shackled down by one of the big groups and the constant merchandising demands that comes with being part of a huge machine.” This also means the brand can change direction at any time, using different artisans and suppliers while “free of exhaustive commitments that larger fashion groups bring,” which we hope will long continue.

As we’ve seen with the likes of Chanel, Salvatore Ferragamo and Valentino, who are also running independently without the support from these chic conglomerates, real scale can still be achieved. So we’ll have to wait and see if Jacquemus is still independent at its next big birthday celebration.

Is Jacquemus’s independence the secret to its success?