Not too long ago, it was difficult to find or buy Black-owned brands because there weren’t enough platforms celebrating them and resources were limited. But Black entrepreneurs are continuously finding new and authentic ways to showcase their work, sell their products online and remain relevant despite the unprecedented times we’re living in.

These brands are still facing problems, however, many of which are rooted in institutionalised racism and the wealth gap. But it’s time to break the cycle and proactively encourage the change we want to see, and we can do this by shopping and supporting Black-owned brands, even after the trending attention is over. 

Despite social justice movements such as Black Lives Matter having initiated serious discussions on systemic racism – Google Trends revealed an increase in searches for Black-owned businesses between May and July 2020 following the murder of George Floyd, with Yelp reporting a 7,000% increase compared to the same period in 2019 – the momentum must be sustained.

While the surge in support has been encouraging, it’s important that the momentum is sustained in order to help Black brands continue to create more jobs and new opportunities, and further encourage innovation and growth in the community. Which is why we must continue to offer support – buying from Black brands directly ensures the redistribution of wealth and growth in the Black community.

Above all, Black brands are rich in culture and can be sustainable and tailored to perfection. Put a Hanifa piece on and you’ll have all eyes on you; a Thebe Magugu jacket will have you feeling fearless. On that note, we’ve put together some Black-owned brands empowering the community, giving back and breaking boundaries despite prevailing circumstances or location. Follow them on social media, tell your friends and family, invest in their products, write great reviews and continue to speak about them. This is how we can help create sustained change.

Images: courtesy of brands