Victoria Beckham has big plans for 2019. For someone who has seemingly done it all, it’s easy to overlook two noticeable absences in her eponymous portfolio; beauty and video. She’s righting these wrongs with the launch of her YouTube channel this week and with a hotly anticipated beauty line later in the year. It’s no surprise then that her second show at London Fashion Week after a decade in New York came with the ambitious proclamation to encapsulate the “modern feminine alphabet”.

Her wide-ranging approach incorporated retro touches for a woman she declared “proper but definitely not prim”. The signature Victoria Beckham silhouette remained in the shape of elegant close-fitting skirts and a colour palette featuring plenty of the designer’s favoured tan hues with blocks of primary colours. 

Post-Spice Girls, Beckham pushed a body-con look that re-emerged on Sunday, segmented with fluid blouses and calf-length skirts. 

“Maybe she’s ladylike but not really a lady,” Beckham told The Guardian’s Jess Cartner-Morley. “Whichever way you want to look at it, she’s got a bit of a naughty side.”

Plunging necklines and neck-to-midriff slashes also gave a sexy edge to otherwise reserved pieces.

For a designer who generally shies away from distinctive motifs, huge abstract chain mail patterns appeared on dresses and jumpers – including the one she closed the show in – perhaps baiting influential instagrammers and the street style set to invest in an instantly recognisable piece.

If the show was big, so was the audience. The entire Beckham clan, plus Victoria’s sister, parents and mother-in-law showed up to support her, along with a slew of carefully chosen celebrity guests. All eyes were on Harper though, who was sporting a cute bob that bore an uncannily resemblance to Anna Wintour’s signature hairstyle, the formidable fashion editor breaking into a beaming smile as she sat beside the little girl on the front row.

“I have been thinking about what women want, about modern femininity and about how to curate those ideas into a collection for today,” the 44-year-old said in a statement.

“Throughout there is a celebration of the inherent femininity of dresses - ideas of their past, and proposals for the future.”

It’s likely with an eye on the future of her fashion label that Beckham is embarking on her own beauty brand. Despite a recent jump in sales, her label has reported rising losses for the past five years. A beauty join-up with Estee Lauder in 2016 and 2017, meanwhile, resulted in two sell-out collections and according to a WWD report at the time, traffic to the Estee Lauder website increased by 500%. Launching for AW19, Victoria Beckham Beauty will be led by former Estee Lauder executive Sarah Creal.

Before then though, Beckham wants to get us used to a regular dose of VB TV from her YouTube channel. “It’s what my kids watch. It’s the platform that feels the most exciting at the moment,” she told The Guardian. 

While the wildly popular snippets of video she posts on Instagram will no doubt continue, she explained that YouTube will host “documentary” style footage, with cameras on her “all the time” as she prepared for her catwalk show.

Cheers Victoria, we’ll be watching.

Images: Getty