It’s testimony to both the popularity of 2018’s hit TV show Killing Eve and the genius of designer Molly Goddard that a maximised version of the iconic dress she created for its star is taking over Instagram.

We’ll never know if Goddard’s colossal magenta tulle gown would have become such a viral sensation had Villanelle not worn the designer’s pink party dress for a trip to see her psychiatrist, but the two are now inextricably linked in pop culture.

As KE fans prepare for the show to return for a second series in April, Goddard’s fairytale finale gown sparked a fresh craving for the charismatic anti-hero with a ridiculously fashionable wardrobe. 

Just as Villanelle wore hers with tough black Balenciaga boots, Goddard says her AW19 collection, shown at the imposing Durbar Court, features dresses to “stomp through the storm,” Reuters reported.

For the past few years, London-born Goddard, 30, has been earning a reputation as a subversive powerhouse of a designer with a unique mastery of feminine fabrics.

The Central Saint Martins graduate was named Emerging British Talent at the Fashion Awards in 2016 and has only seen her star rise since. She counts Rihanna, Edie Campbell, Adwoa Aboah, Zendaya, Solange Knowles and unsurprisingly, Jodie Comer, among her high-profile fans. 

Her priority now, she told Vogue, is making “more exciting” clothes. 

“I will make the commercial sellers the best they can be, but also not forget about the big show pieces, the things no one can really buy.”

No one apart from Villanelle, maybe.

Images: Getty