Credit: farm rio
Fashion
These 4 new designer collaborations are making it possible to get high end on the high street
6 months ago
6 min read
Rotate, Farm Rio, Awake Mode and Roksanda have collaborated with our favourite high street brands to create the most talked about collaborations this season. And you can shop them right now…
If you want some good news, listen up. This just so happens to be one of the best months when it comes to fashion, with four new designer collaborations launching on the high street. Danish label Rotate has just dropped its second collection with H&M which includes ‘nice’ tops that’ll elevate your trusty denim, along with voluminous puff-sleeve mini dresses and sparkly maxi dresses that are true to the Scandi brand’s maximalist aesthetic. Roksanda previously partnered up with Jigsaw last year, and now, Serbian designer Roksanda Ilinčić has also teamed up with George at Asda to bring designer buys to the supermarket aisles. With everything from contrasting co-ords to elevated trench coats in the colour of the season (yes, burgundy), it’s one not to miss.
It seems Adidas is the sportswear brand every designer wants to partner with at the moment – joyful Brazilian brand Farm Rio has just launched a second collection with the brand (the first was 10 years ago), giving Adidas’s signature zip-up jackets a tropical twist and transforming sporty shorts with fun, bold prints. And we have it on good authority that Wales Bonner is about to drop its new Adidas Samba edit for autumn/winter 2024 within a matter of weeks.
This isn’t the only collection you need to put in your diaries. London-based label Awake Mode has tapped high street hero John Lewis – and yes, it’s as chic as you can imagine. With everything from Breton tops to suede bags getting the label’s premium touch, put 17 October firmly in your diaries. Want some insider intel? Marks & Spencer is set to launch an edit with Bella Freud (expect lots of logo knits), and we’ll be telling you more about this very very soon. For now, these are the designer collections to shop already.
H&M x Rotate
Credit: H&M
Rotate fans rejoice. The much-loved Danish brand has brought its style credentials back to the high street with a second collection for H&M. As hotly anticipated as the first sell-out drop in 2023 (unfortunately, it wasn’t available to us in the UK), the 2.0 edit has silver jeans, ‘nice’ tops, puff-sleeved mini dresses (they’re already selling out, FYI), sequin zebra print co-ords and a floor-sweeping burgundy rhinestone dress that’s bound to be a seasonal hit.
The collection is available to shop online and in-store now, so we’ve picked a couple of our favourite pieces that are still available to shop – if you’re quick – because we all know the power of an H&M designer collaboration.
Shop H&M x Rotate now
H&M x Rotate puff sleeve brocade mini dress
The Copenhagen-based brand (founded by two influencers) is best known for its voluminous dresses, so of course there are a couple in the collection. This embroidered knee-length version is also available as a mini, so take your pick for your next party season soirée.
H&M x Rotate
There’s no denying, a LBD never fails. Which is why this ROTATE x H&M style is an investment well worth making considering the amount of times you’ll wear it over the years. The attention to detail is what makes it so so special.
Farm Rio x Adidas
Credit: farm rio
Rewind back to 2014, and this is where the relationship between world-famous sportswear brand Adidas and the joyful, uplifting Brazilian brand Farm Rio began. While the first collection was more about merging floral prints with the iconic three-stripe designs, this new collection – 10 years on – has made a case for tropical active and everyday wear. There are sporty shorts in vibrant zig-zags, dresses in colourful leaf prints and the much-loved Firebird zip-up jacket reinvented in punchy prints.
Guaranteed to put a smile on your face every time you wear them, here are a few of our favourite pieces from the newly launched edit. You can even get a backpack, cap and a football in the lively designs.
Shop Farm Rio x Adidas now
Farm Rio x Adidas
Long-sleeved dresses are synonymous with this time of year. Instead of opting for a neutral version, why not liven up the dull autumn/winter days with this printed winner? The iconic Adidas stripes along the side make it one of those styles that’s bound to get you all the compliments every time you wear it.
John Lewis x Awake Mode
Credit: John Lewis x A.W.A.K.E. MODE (22)
London-based brand Awake Mode has joined forces with high street hero John Lewis to create a collection that could become your entire autumn capsule. The 46-piece edit puts the designer’s avant-garde touch to knitwear, outerwear and even accessories. There’s a suede studded bag that’s guaranteed to sell out as soon as it lands, a Breton top with cutout detailing, and silver knee-high boots that’ll take any outfit to new heights.
Natalia Alaverdian, founder and creative director of the minimalist meets maximalist label, says, “Having the opportunity to create a bridge between John Lewis and Awake Mode and making a collection that is accessible to both of our customers is very exciting. For me, the collection is a perfect blend of Awake’s unique identity and the quality aesthetic John Lewis is known for.”
There’s a sneak peek with the beautiful fringed jumpsuit (above) but put the date (below) in your diaries as the collection will be dropping online – and in 10 selected stores – very soon.
Shop John Lewis x Awake Mode from 17 October 2024
John Lewis x A.W.A.K.E. MODE stripe asymmetric top
We love the asymmetric neckline and chic ruching on this top from the latest collaboration between John Lewis x A.WA.K.E. MODE. The classic stripe print will pair well with dark denim and some chunky gold hoops.
Shop John Lewis x A.W.A.K.E. MODE stripe asymmetric top, £89
George x Roksanda
Credit: George
Serbian-born designer Roksanda Ilinčić is known for creating pieces of fashionable art. And now, the London-based brand has partnered with George at Asda for a 30-piece collection of flamboyant colourful and punchy striped pieces that’ll make everyone ask where you got them from. There are fleece jackets in contrasting (yet complementing) shades of orange and burgundy, bold knitted co-ords and puffer jackets and trench coats that’ll be autumn/winter hero items that are bound to get you noticed.
We have no doubt this collection will fly off the supermarket aisles, but we’ve picked some of the best bits that you’ll want to add to your basket – or trolley – because you’ll need lots of room for this dream collection.
Shop George x Roksanda now
George x Roksanda burgundy belted coat
No matter the weather, this happy coat will brighten up your day. Unless you’ve been hiding under a rock, you’ll know that burgundy is the colour du jour, so this belted trench will set you up for the new season. Grab it in a size up if you prefer that cool oversized fit.
George x Roksanda colour block knitted long-sleeve top
While the matching skirt has already sold out online (there might still be some in store), this bold Fruit-tella-style – in a fashion way, of course – pink and orange knit is still available. It’s one of those pieces you’ll wear for years to come and absolutely everyone will ask you where you got it from (and most of them will be shocked when you say it’s a designer buy from Asda).
Shop George x Roksanda colour block knitted long sleeve top, £24
Images: Farm Rio x Adidas; courtesy of brands
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