Country chic is a key trend for winter – here’s why

Country chic trend 2024

Credit: Stylist; Getty

Fashion


Country chic is a key trend for winter – here’s why

By Soraya Gaied Chortane

Updated 3 months ago

All products on this page have been selected by the editorial team, however Stylist may make commission on some products purchased through affiliate links in this article

4 min read

Heritage-inspired fashion is trending, so wrap yourself up in plaid kilts, tweeds capes and cosy knits for the cool-weather season.


Living in the city with its hectic schedules, early morning briefings and train delays, the concept of an idyllic life can feel a million miles away. However, with the emergence of the country-chic trend, you can discover a new way to embrace serenity, dressing as though you’re enjoying a long weekend retreat in the Shires. 

There’s a sense of wholesomeness attached to the country chic style. It conjures up images of farm life, cosy pubs, thatched roof cottages and rolling green fields. Quintessentially British, if you like. 

Think plaid, check and shearling. Kilts, wellies and puffy padded coats. All things soft and comfy. Perfect for autumnal walks and quiet evenings in, this trend is refined while still being incredibly cosy.

Designers are infusing traditional patterns with contemporary cuts and luxurious fabrics. Take your dressing cues from the autumn/winter 2024 collections at Burberry, Fendi, Anna Sui, Chloé and Tommy Hilfiger.

At Chopova Lowena and Dior, kilts were the new minis, which means skirts buckled at the waist are set for greatness. Even Claudia Winkleman wore a kilt for the Highlands on The Traitors, showing that heritage fashion is well and truly back on the scene. Paired with a shearling-collared padded coat, thick tights and a cable knit jumper, it’s a far chicer version of the one you may have worn to school and far more suited to becoming your grown-up uniform.

The Traitors Claudia Winkleman

Credit: BBC

To perfect the look, mix different textures – soft wool, tweed, heavy-duty leather – to create a style that is tactile and sumptuous. Opt for warm, earthy tones such as crimson red, forest green and mustard yellow. These shades are deep in hue, meaning they can be paired with all your casuals, including dark-denim jeans, or layered under a cashmere jumper for added warmth when the weather gets nippy. 

As much as we love the thrill of discovering new trends, cuts, and colours, there is something reassuring when designers revisit heritage pieces. Or better yet, items that have long been lurking in the back of our wardrobes.

Perhaps you still own a lumberjack shirt from your teenage grunge years or some neglected old tartan-style kilt skirts from your school days. If so, get them out, give them a wash, an iron and then some love.

Whether you’re heading out for a brisk walk in the park or settling in for a chilled night at home, the country chic trend has you covered. So, wrap up in chunky separates and heritage-inspired accessories to fully embrace the trend, and keep scrolling to see our top buys for the season.

Stylists edit of the best country chic looks for autumn/winter

White Stuff

White Stuff Marlowe reversible check coat

Why settle for one look when you can have two? This reversible jacket from White Stuff offers just that. With a quick flip, you can effortlessly transform your style. Quilted on one side and plaid on the other – simply switch and go. 

Shop White Stuff Marlowe reversible check coat, £160

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Simply Be Khaki Check Bow Front Detail Midi Dress

Simply Be khaki check bow front detail midi dress

“Obsessed” doesn’t even come close to describing how much we adore this Simply Be dress. Featuring a charming check pattern and an adorable bow, it’s all in the details with this piece.

Shop Simply Be khaki check bow front detail midi dress, £48

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Mango

Mango check skirt with lace finish

Elevate your wardrobe with this printed miniskirt from Mango. Pair it with burgundy tights and a fine-ribbed jumper for a look that’s perfect for all your morning meetings.

Mango check skirt with lace finish, £32.99

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John Lewis

And/Or at John Lewis Willow check wool blazer

Made from a premium wool blend, this blazer from And/Or at John Lewis offers warmth, comfort and durability, ensuring a sharp look in every season– not only autumn. We love the herringbone pattern, which adds a touch of texture and depth to all your outfits. 

Shop And/Or at John Lewis Willow check wool blazer, £119

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Me and Em

Me+Em houndstooth jacquard top

Make a statement with this black, green, and cream houndstooth top from Me+Em. Wear separately with dark denim jeans and chunky loafers or paired with the matching wide-leg trousers as pictured above. It’s the perfect addition to your work and weekend wardrobe.

Shop Me and Em Travel tailoring houndstooth swing top, £125

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Arket

Arket faux fur collared coat

For a luxurious winter look, consider this coat from Arket. Its A-line silhouette and side-seam pockets make it both versatile and stylish. Plus, it features a detachable faux fur collar and is currently on sale. Don’t miss out.

Shop Arket faux fur-collar coat, £249

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Evans Curve khaki green diamond pointelle jumper

Evans Curve khaki green diamond pointelle jumper

Wearing a classic khaki jumper is the ultimate fashion win for nailing the country-chic trend. This one from Evans is a great neutral shade meaning it will anchor brighter accessories or other statement pieces really well.

Shop Evans Curve khaki green diamond pointelle jumper, £36

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M&S

M&S cloud-yarn textured knitted vest

Channel your inner Claudia Winkleman with this textured knitted sleeveless vest from M&S. Available in four fabulous shades, the styling possibilities are endless. Pair it with the matching cable-knit bomber cardigan for a cosy, coordinated look.

Shop M&S cloud-yarn textured knitted vest, £27.50

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Damson Madder

Damson Madder Dakota midi dress

This midi dress from Damson Madder is our top pick to nail the country chic trend. Made from organic cotton, it combines style and sustainability. Plus, it has punchy crimson bow details to obsess over. 

Shop Damson Madder Dakota midi dress, £115

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Jigsaw

Jigsaw wool cashmere-blend drape poncho

For lazy days and errand-running mornings, this poncho from Jigsaw is certain to come in handy. Made from a soft cashmere blend with cowl-neck details, this is a great option for those who are always on the go.

Shop Jigsaw wool cashmere blend drape poncho, £110

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Images: Getty; BBC; courtesy of brands

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