Credit: Courtesy of brands
4 min read
Restaurant and cafe merch has become big news in the last few years. Not only is it a great way to support your favourite establishments, but a lot of it makes for a unique and stylish buy.
We all have our favourite spots for coffee, pizza or a glass of wine. And while dining there as much as you can is a great way to support your favourite establishments, buying an outlet’s merch is an increasingly popular – and stylish – way to show your affinity for your most-loved eateries.
Restaurant and cafe merch became particularly big news during the pandemic years, when dining spots were forced to close and clever-thinking owners quickly pivoted to selling merchandise while the shutters were down.
Now, a wide range of restaurants and cafes offer their customers the option to purchase fashion and homeware items emblazoned with their logo or designed in the brand’s aesthetic, from T-shirts and baseball caps to tea towels and mugs.
From local neighbourhood establishments to cult dining spots, we’ve found the most stylish restaurant and cafe merch – for your home and wardrobe – available now.
Lina Stores cappuccino cup
Known for its fresh pasta dishes, Lina Stores is many a Londoner’s go-to spot for chilled authentic Italian dining. The delicatessen and restaurant’s mint green branding has secured its position as a cult destination, and you can get a dose of the refreshing hue at home with a Lina Stores cappuccino cup and saucer.
Yard Sale Pizza Juan chilli scarf
As well as its mouthwatering pizzas, Yard Sale is also known for its extensive line of merch. The collaborative T-shirts sell out fast, but the YSP scarf designed in a classic football style is a great way to show your love for the brand’s delicious doughy creations.
St. John wine shopper
You’ll likely recognise that little flying pig as the motif for St. John, the iconic London restaurant that pioneered nose-to-tail dining in the capital. Made from sturdy, organic cotton for long-lasting wear, the best part of this tote bag is that it’s equipped with internal pockets that can hold three bottles of wine (with plenty of room for snacks and nibbles, too).
Dishoom textiles tea towel
If you can’t get enough of Dishoom’s house black dal and fresh warm rotis, show your love with a Dishoom tea towel. Designed in the restaurant chain’s immediately identifiable style, not only will it be a very useful buy, but every time you mop a spill you’ll be reminded to book your next visit to Dishoom.
Norman’s Cafe tea and toast long-sleeve T-shirt
Norman’s Cafe made its name serving up good old-fashioned, no-frills British grub – ham, egg and chips, jam roly poly – that sort of thing. Its long-sleeve T-shirt is a great homage to the simplicity of the brand, featuring an oversized slice of toast on the back and a smaller one on the front.
Grind ‘On A Coffee Run’ baseball cap
Can’t function without coffee? Grind’s baseball cap with the slogan ‘on a coffee run’ is the perfect accessory for you. In washed black denim, it’s a stylish choice and will certainly come in handy for all your future caffeine runs, come rain or shine.
Top Cuvée fruit of the vine T-shirt
Online stockist of the most cult wine and drinks around, Top Cuvee’s merch line is, of course, on point. Humorously riffing on clothing brand Fruit Of The Loom’s logo, this T-shirt looks chic and supports an independent business. Top marks all round.
The River Cafe pin badges
Show your affinity for esteemed London stalwart The River Cafe with these adorable pins. The designs include a wood-fired oven, tinned anchovies, a martini, ravioli and a slice of the restaurant’s iconic chocolate nemesis cake, which has been on the menu since 1989.
Flying Horse Coffee ‘Cold Brew Warm Heart’ tote bag
Fan of a cold brew? Flying Horse Coffee has you covered with its sturdy tote bag bearing the slogan ‘Cold Brew Warm Heart’ on one side and the Flying Horse Coffee logo on the other. If you’re a fan of the coffee shop, this tote is a must-have accessory.
Shop Flying Horse Coffee cold brew warm heart tote bag, £14.99
Koya niboshi cap
From udon noodle restaurant Koya, this cap features a delicate embroidered design of ‘niboshi’, which are the dried anchovies Koya uses in its dashi stock. It’s also the most-loved cap design by the restaurant’s own staff, apparently.
Ottolenghi chilli pepper tote bag
Fans of chef Yotam Ottolenghi’s delis, restaurants and cookbooks can wear their appreciation for the brand on their shoulders with a range of capacious organic cotton tote bags. Featuring two very handy internal pockets, we particularly love this bold red chilli pepper design, but the pomegranate design comes a close second.
Images: courtesy of brands
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