Stylist’s style director picks the best sales buys, and you won’t want to miss them

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Stylist’s style director picks the best sales buys, and you won’t want to miss them

By Polly Knight

3 years ago

2 min read

From high-street hits to investment buys, here’s our edit of the best pieces to shop in the sales that have already started.

January sales need a new name, because we all know they start so much earlier now. And let me tell you, some of the best ones – from MatchesFashion to Arket have already began. I think we can all get a little carried away when it comes to sale shopping, though, as we can often hastily buy things because we think we are getting a bargain. Adding items to basket almost subconsciously and then, when it comes to it, we haven’t really bought much we like or will wear very often. We just enjoyed the thrill of the chase. 

So in this edit we’ve considered purchases that are not only a good deal, they’re also an investment buy that’ll you wear over and over – whether it’s a coat you’ll wear for seasons to come or your new favourite everyday dress. Make smart choices in the January sales and you can have items in your wardrobe that you’ll love forever. 

Firstly, some pointers. Shop for items that you have wanted all year but haven’t yet invested in due to the heavy price tag, eg leather or cashmere. Think about what you need in your wardrobe right now – new boots, maybe? 

Scan over the items you have in your basket before you buy and ask yourself: will I wear this item over and over? What do I actually need? Can I wear it multiple ways? Is it practical? Does the quality look good? Make more considered purchases this sale season and bag yourself a bargain. 

Here’s my edit of the best pieces to shop in the sale right now. 


arket jacket

Arket quilted shawl collar jacket

Puffer coats are a winter saviour each and every year, and Arket has some of the best styles on the high street. If they can make you feel too bulky, opt for a cropped style like this quilted classic. 

Shop Arket quilted shawl collar jacket, £71 (was £119)

BUY NOW

mango jeans

Mango high-rise wide-leg jeans

I’m a firm believer that white jeans can be worn across all seasons. I would wear this frayed-hem pair with chunky Chelsea boots and a cashmere jumper for now, and come summer, I’ll be styling them with sliders and a vest top. 

Shop Mango high-rise wide-leg jeans, £19.99 (was £35.99)

BUY NOW

jil sander sandals

Jil Sander contoured leather slides

I know what you’re thinking: sandals in winter? But hear me out. In the world of fashion it’s all about planning ahead, and trust me, you’ll end up wearing these buttery soft sandals on repeat during the warmer months. They also have 50% off and currently there are plenty of sizes in stock. 

Shop Jil Sander contoured leather slides at Matchesfashion, £260 (was £520)

BUY NOW

kitri sweater

Kitri Fern half-zip sweater

There’s so much great knitwear in the sales right now it’s tricky to filter out the best styles, but this Kitri sweater is standing out from the crowd. Half-zip knits are idea for layering as you can wear undone with a roll neck poking out underneath. 

Shop Kitri Fern half-zip sweater, £65 (was £125)

BUY NOW

jigsaw leather jacket

Jigsaw Quinn leather jacket

Leather bikers are well and truly back, so now is a good time to get one. If you’re a minimalist (like me) you’ll appreciate this fuss-free iteration from Jigsaw. 

Shop Jigsaw Quinn leather jacket, £201 (was £335)

BUY NOW

monica vinader earrings

Monica Vinader Siren mini huggie earrings

Update your ear party with these adorable little gold huggies and you won’t be disappointed. These have 40% off in the flash sale and you just have to sign up (here) to be able to get the discount. 

Shop Monica Vinader Siren mini huggie earrings, £36 (was £60)

BUY NOW

By Far bag

By Far Miranda croc-effect leather shoulder bag

Now is the perfect time to pick up leather accessories for less, and this By Far shoulder bag is a classic. Loved by the likes of Kendall Jenner, you’ll wear the 90s style on repeat with every outfit. 

Shop By Far Miranda croc-effect leather shoulder bag at Net-a-porter, £212 (was £530)

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stories boots

& Other Stories knee-high leather boots

These may not be the cheapest boots you can find in the sale, but they have nearly 50% off, which is a great saving. Invest in good-quality knee-high boots and they’ll last you many years. I would wear these with a cream knit mini dress to keep it tonal.

Shop & Other Stories knee-high leather boots, £135 (was £239)

BUY NOW

french connection dress

French Connection Janna knit midi dress

A knit dress should be a part of every capsule wardrobe. Easy to style with different accessories depending on the season/occasion, this blue beauty would look amazing with the & Other Stories cream knee-high boots I’ve already shown you. 

Shop French Connection Janna knit midi dress, £44 (was £80)

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sweaty betty bra

Sweaty Betty Solstice strappy stretch-jersey bra

A lot of people will be combing the sales for the best sportswear, and Selfridges has so many items to add to your kit. This pull-on Sweaty Betty bralette is ideal for those who don’t need much support when they’re working out. 

Shop Sweaty Betty Solstice strappy stretch-jersey bra, £17 (was £35)

BUY NOW

reformation dress

Reformation Kaye silk dress

No doubt you’ve been eyeing up Reformation dresses all year round, so now is the time to finally get one. If you have a winter wedding coming up, this will be the dream with a pair of fancy heels. 

Shop Reformation Kaye silk dress, £90 (was £300)

BUY NOW

reiss hoodie

Reiss jersey zipped hoodie

I also use the January sales as a way to refresh my loungewear collection, because let’s face it, there will be a lot of staying inside during peak winter. I would definitely wear this chic hoodie out of the house too. 

Shop Reiss jersey zipped hoodie, £40 (was £135)

BUY NOW

h&m cardigan

H&M knitted wool-blend cardigan

The beginning of the year is all about being cosy, so this cardigan is a hero item. Wear at home with your joggers and outside under your favourite puffer coat with leggings and a slouchy top. 

Shop H&M knitted wool-blend cardigan, £25 (was £49.99)

BUY NOW

cos trousers

Cos pleated trousers

Cos is always my go-to for great tailoring on the high street, and considering cobalt is going to be big news for 2023, these would be a great buy. I’ll be wearing them with a boxy white tee and trainers.

Shop Cos pleated trousers, £59.40 (was £99)

BUY NOW


Images: courtesy of brands

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