At this time of year, Instagram is saturated with ‘new year, new me’ posts, with workouts documented on every scroll. Whether this makes you feel inspired or not, there’s one thing that’s clear: athleisurewear isn’t going anywhere. And you don’t have to be a fully fledged gym-goer to get in on the action – far beyond a passing fad, the whole off-duty ‘running errands’ look is here to stay.

Adanola proves it. The Manchester-born brand has become a cult favourite since its launch in 2015, with fashion editors, content creators and celebrities including Rosie Huntington-Whiteley and Kaia Gerber becoming loyal fans. Adanola’s logo sweatshirts are one of its bestselling items, with over 200,000 reportedly sold in the the last six months alone – or nearly one every minute. So what makes the everyday activewear label so covetable?

One of these logo sweatshirts sells every minute – this is why they’re the style of the season