There’s no denying the power Instagram has over our shopping habits in 2024: it’s not unusual to ask where something is from and get “it’s a brand I found on Instagram” in reply. Between everyone tagging their outfit pictures and sponsored posts, it’s easier than ever to discover new labels. And recently, it’s a whole host of exciting jewellery brands that has gained the attention of the Stylist fashion team. 

The one thing these lesser-known accessory labels have in common? All of them create joyful, talking-point jewellery that’ll be the perfect addition to your warm-weather outfits. And with summer not really summering like it should this year, we need all the help we can get to inject some fun into our looks. With seashell earrings, fish pendants and beaded necklaces in every colour of the rainbow, you can rely on some of these smaller brands to elevate even the simplest of outfits this season and beyond. The best part? A lot of them are tarnish-free, sustainable or made from recycled materials. And there’s a pick of styles for both silver and gold fans, too. 

Keep scrolling to shop eight jewellery brands that are making waves in the fashion world right now. 

Blooming Dreamer

With cord necklaces, bright beading, seashell shapes and resin rings, London-label Blooming Dreamer is ticking off so many of this year’s key jewellery trends. Inspired by the ocean and nature, these handcrafted pieces are made in the UK but some of the gemstones are also crafted by artisans in Jaipur, India. The colourful fish pendants on clashing colour strings are a favourite on Instagram this summer. 

Alhaja Cult Store

To get a hint of holiday while being at home, look to Spanish label Alhaja Cult Store. Starfish, suns and seashells make up the collection of pendant charms seen on beaded, link and pearl necklaces. Add to this logo ‘amore’ rings and fun drop earrings and you get a collection of jewels that could easily be mistaken as vintage treasures. Founded by two friends in 2019, the brand is inspired by the beauty of the Mediterranean sea. It also aims to give back to the planet by complying with sustainable production and supporting the local economy by creating 90% of the jewellery in Spain. 

Neck On The Line 

Chances are, you may have already spotted Neck On The Line (also known as NOTL) on Asos. Although founded 10 years ago, this small label has been getting more attention recently, with so many fashion editors and influencers wearing the jewels that are all designed in-house. Specialising in charms, the layered more-the-merrier necklaces are a firm favourite. Customise your own or choose from the ready-made styles online. Psst, you’ll also want to check out the beach-ready starfish swirl earrings. 

Hannah M. Jewellery 

A brand new label to know, Hannah M. Jewellery is the younger sister to jewellery brand Wolf & Moon. Founded in 2024 by designer Hannah Davis, everything is hand-sculpted using the ancient method of lost wax casting to create unique recycled silver pieces to be cherished for a lifetime. With the kind of pieces you’ll want to pass down generations, they’ll be a forever addition to your jewellery box. 

Minerva Brand

Statement necklaces have made a comeback in recent years, and there’s no better style to wear to bring the summer vibes than beaded. Spanish label Minerva Brand has mastered the art of giving that ‘out of office’ look to any outfit. Vibrant shades of red, green, blue and pink string beads are offset with fun charms – including octopus, cacti, chilli and our favourite, prawns. Handmade and water-resistant, these are bound to get everyone asking you where you got them from.

Agapée

If you’re more of a minimalist when it comes to jewellery and prefer staple styles, look no further than Agapée. Founded in Paris in 2019, the French brand creates high-quality yet affordable pieces to add to your everyday uniforms. Made from sustainable materials, the elevated studs, simple hoops and chic pendant chain necklaces will work with any look no matter the season, or even year you wear them. 

Rauw

Canadian-born brand Rauw has been brightening up our Instagram feeds in recent months. Luckily, with shipping available worldwide, we can all get a slice of the sun earrings or the swirly rings and beaded hand-carved pendant necklaces that are perfect for layering. Made using recycled materials and sent-in sustainable packaging, the nature-inspired pieces will become a favourite all year round. 

Eyeland

The brainchild of two friends in east London, Eyeland is the UK-based brand creating cool costume jewellery you’ll want to wear at any given opportunity. With a focus on statement earrings – in stars, sun and flower shapes – along with swirl necklaces and even chain belts, it’s one of those labels that deserve to be noticed. Handmade by local artisans in Jaipur, each item is guaranteed to liven up anything from a white shirt to an LBD. 

Images: courtesy of brands