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4 min read
Winter may be dull but thanks to heart shapes taking over this season, your outfits needn’t be. For Valentine’s Day and beyond, these are 13 of the best heart-shaped and printed fashion buys to shop now.
Whether you’re a fully-fledged Valentines Day fan or couldn’t care less about it, one thing’s for sure: hearts are everywhere – and not just because it’s 14 February. From candles and cushions to lipsticks and Marks & Spencer’s heart-shaped waffles (yes, really), there’s no escaping the symbol of love. This is also the case when it comes to fashion, and do you know what? We’re not mad about it – and you’ll understand why when you see our edit of heart-inspired pieces you can use to uplift your everyday outfits.
While Valentines naturally plays a part in the popularity of hearts at this time of year, the heart microtrend has actually been doing the rounds since 2022. Why? It’s largely thanks to designer Alaïa’s ‘Le Coeur’ heart-shaped bag, which has reached cult status within the fashion world.
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Reimagined in different colours and prints each season, Alaïa’s shoulder bag has managed to stand the test of time. And at £880 for the OG design, it’s no surprise that everyone is finding any excuse to wear the fun style – no matter the occasion.
It’s not just heart-shaped accessories that are making up this trend, either; much like animal prints, heart prints are making a comeback. Kitri has a whole host of printed dresses, tops and skirts that’ll get everyone asking where you got them from. Anthropologie, meanwhile, has opted for jeans printed with heart outlines, and Zara is going subtle with golden heart earrings.
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Below, shop our edit of 13 of the best heart-shaped and heart-print fashion that’ll make winter far from boring. They’re guaranteed to make you – and everyone who sees you – smile every time you wear them.
Zara heart earrings
When it comes to earrings, statement 80s-inspired pairs are having a moment. Get in on the trend with this heart style that’s about to update all your favourite wardrobe separates.
& Other Stories ruched drawstring top
Although it’s printed all over, there’s something quite subtle about this & Other Stories mesh top. Perfect for layering, have it poking out from underneath a blazer or simply add to your baggy jeans with heels when you head out to dinner.
Boss Honey Love yellow gold plated heart bracelet
We all know Beaverbrooks is the go-to for dreamy jewels, and when it comes to designer finds, you’ll be spoilt for choice. We love this heart-adorned chunky chain by Boss that’ll easily elevate any outfit. And it’s under £100!
Shop Boss Honey Love yellow gold plated heart bracelet at Beaverbrooks, £99
Calzedonia sports socks with heart
How cute are these heart sports socks? Whether you add them to your trainers for your workout look or wear with cropped jeans for an off-duty running errands day, you’ll want to show them off to everyone.
Roxanne First's Love on a Loop Necklaces
Roxanne First is the queen of playful, nostalgic jewellery and this curvy resin heart necklace would make a lovely gift.
Shop Roxanne First ‘BFF’ Cord Necklace with pearl and gold beads, £225
Kitri Aurora pink heart print maxi dress
Confirming that hearts are the print du jour, Kitri has created this statement-making midi dress. We love the cross-over detail on this chic style – ideal for date night or Galentines plans.
Fiorelli Esme crossbody bag
If you don’t want to splurge on the Alaïa style, then this Fiorelli heart-shaped and heart-print version is a great alternative. Such an easy way to elevate your trusty winter coat – no doubt it’ll get all the compliments, too.
Pandora organically shaped heart pendant necklace
If you want to get on board with hearts without being OTT, jewellery is a chic way to do it. We love this twisted necklace from Pandora that gives heart-shaped jewellery a whole new look.
Shop Pandora organically shaped heart pendant necklace, £130
Thomas Sabo single hoop earring with heart and white stones
For a super subtle nod to the trend, why not add this little heart huggie hoop to your existing ear stack? Thomas Sabo also has many other heart charm earrings to choose from so you can mix and match.
Shop Thomas Sabo single hoop earring with heart and white stones, £40
Alice + Olivia Bradley heart cardigan
If you’re a maximalist, then you’ll love this all-over printed heart cardigan. And with the humble knit being key this year, you’ll end up wearing this so many ways – layer over a shirt for a preppy look, wear as a top with leather trousers for a night out, or go all out and style with a sequin skirt.
Warren James silver baguette heart necklace
If you’re looking to treat a loved one (or yourself) then Warren James is always the destination for jewellery you’ll want to keep forever. This little sparkly heart necklace is delicate yet timeless and will work perfectly with both everyday outfits and occasionwear.
Pilcro Icon Edition The Kenna mid-rise heritage barrel jeans
How cute are these jeans? Anthropologie has made it easy to update your denim collection with these graffiti-style heart-adorned beauties. And to tick off two trends in one, they’re also in the shape of the season: barrel leg.
Shop Pilcro Icon Edition The Kenna mid-rise heritage barrel jeans at Anthropologie, £130
Smythson heart keyring
Bag charms were a mini trend last year but they’re even more popular for 2025. Get in on the action with this heart keyring and add it to your favourite bag with a stack of other keyrings to get the Miu Miu look.
Images: courtesy of brands
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