Taylor Swift is soon to be back in London, continuing her record-breaking Eras tour at Wembley Stadium on 15 August. No matter if you’re a long-term Swiftie or simply bop along to a tune or two, we probably don’t need to remind you that talk about the tour is at an all-time high, and Swift’s fans will be going all-out for the occasion. 

Some people have been making their own merch, others have spent weeks bedazzling their cowboy boots, and the number 13 has been seen emblazoned on the back of many a fan’s hand. But one trend that stuck out is the focus on friendship bracelets, worn every day and often swapped between concertgoers.

Why friendship bracelets? Swift herself started the trend with the line, “So, make the friendship bracelets, take the moment and taste it” in her song You’re On Your Own, Kid from the album Midnights. And it appears to have firmly caught on among the vast fan community. 

Many people make their own, personalising them according to their favourite Swift lyric or song (Anti-Hero would probably be ours), but there are also plenty of fashion-focused options available as well – we’ve featured a few below. Although these we recommend that you keep to yourself (or share only within your close circle), as the idea of swapping them may not seem so sweet once you feast your eyes on them. 

Images: Roxanne Assoulin; courtesy of brands