When it comes to colours in fashion, few reign supreme in the realm, which typically favours shades that exist on the gamut of nudes and neutrals.

But thanks to the street style set that graced the recent Copenhagen Fashion Week, there’s a new hue on the fashion horizon and it’s riper and juicier than all that have gone before it: welcome to your new style BFF, apple green.  

In the week following the three-day affair in the Danish city, searches for green clothes have spiked by 26%, according to global fashion platform, Lyst, which is unsurprising given the shade’s, which is said to represent wellbeing and harmony, ubiquity in the spring/summer 2021 collections. For Daniel Lee at Bottega Veneta, ‘Bottega Green’ was proposed in the form of platform mules, bags and fringed dresses. The day after the brand’s show, which took place at London’s Sadler’s Wells Theatre, Hailey Bieber posted to Instagram sporting two emerald pieces from the collection with the caption ‘me in green’ which received just shy of 1.5 million likes. 

Next, it was the turn of Danish export Ganni, which interpreted the shade into its signature throw-on-and-go dresses and jumpers, and fashion set favourite Molly Goddard, which similarly embraced the hue by injecting ripe shades of it into its debut collaboration with Ugg.

But for minimalist mavens, don’t look away yet, for the power of apple green lies in its versatility and, more importantly, its wearability. Here’s a hue that imbues rather than saturates outfits with a healthy kick of colour just where it’s needed. It works hard to seamlessly get along with the calmer and more subdued members of a wardrobe, resulting in a carousel of clothes with just the right injection of apple green goodness.

In case you don’t feel like going gaga for green (but if you are, look no further than The Frankie Shop’s sell-out Melody shirt), weave the colour into your wardrobe by way of accessories. Welcome to the first of your fashion five-a-day. 

Images: courtesy of brands.