When the weather outside is frightful, there’s more reason than ever to curl up and watch some TV. And tonight, with Halloween done and dusted, you’ll notice all the Christmas ads. While it might still be a little early for our liking, you can’t fail to be cheered by Lidl’s 2023 offering.

Brimming with Christmas spirit, Lidl’s advert tells the story of an adorable raccoon who goes above and beyond to make one little boy’s day extra special. The advert kicks off the store’s annual toy bank appeal, which last year saw around 80,000 toys donated over the festive period. The advert, which is being shown across Lidl’s international markets, reminds viewers of the huge impact that small acts of kindness can have during the festive season. 

Watch the advert here. 

With a simple, heartwarming theme, the feisty yet cute raccoon superhero saves the day, rescuing a small boy’s cuddly monkey after it was dropped in the street by his busy mother following her shop at Lidl. 

Scaling road signs, riding on the Tube and sneaking into the house to leave the monkey under the tree – much to the mother’s surprise and the young boy’s delight – there are no lengths to which our trusty raccoon won’t go to save Christmas, and who can resist some Christmas magic? What’s more, Lidl will also be selling plush toys of the raccoon and the monkey featured in the ad – with all proceeds going to Neighbourly, making the perfect Christmas gift or generous toy bank donation.

Peter de Roos, chief commercial officer at Lidl GB, says of the campaign: “At Christmas, there’s nothing more magical than seeing the joy a gift can bring to a child, and we want to help make sure this joy reaches all families.

“Our hope is that by bringing back the toy donation points we are making it easier, for those customers who can, to donate directly to local good causes by giving them a small way to make a real difference and help those that need it the most.”

If you want to donate, from today until 16th December, customers can drop off new and unopened toys and games, to be gifted to children that need support in their local area. Donations can be anything – from a small stocking filler to something bigger. Sought-after items include toys, games, books, puzzles and arts and crafts, for a range of ages. 

Spread a little Christmas cheer this year with Lidl. 

Images: Lidl