Held up then torn down: why is our relationship with sports stars so volatile?

A collage image of Marcus Rashford, Naomi Osaka, Simone Biles, Emma Raducanu, Wayne Rooney and Serena Williams

Credit: Design: Molly Saunders, Images: Getty

Entertainment


Held up then torn down: why is our relationship with sports stars so volatile?

By Lauren Geall

3 years ago

4 min read

From Emma Raducanu to Simone Biles, superstar athletes face excessive levels of praise and vitriol. But what is it about sport that attracts this extreme response? Stylist investigates.

I’m not a big tennis fan, but I’ve always enjoyed watching Wimbledon. There’s nothing quite like sitting down to watch a match with a glass of Pimm’s in one hand, a punnet of strawberries in the other – and the buzz surrounding the tournament is enough to get anyone excited for the summer. But this year, I’m struggling to find the joy. There was excitement at first – especially after Emma Raducanu won her first-round match earlier this week – but that quickly came crashing down on Wednesday when she was knocked out. My heart sunk. Not because of her performance – far from it – instead, I was dreading what I knew was coming next: the abuse.

Since she first rose to fame after winning the US Open last year, Raducanu has faced a lot of criticism. Soon after the 19-year-old beat Leylah Fernandez to bring home her first Grand Slam title, she was subjected to an onslaught of negative commentary. From claims she’s been distracted by high-value sponsorship deals to criticism for changing coaches “too much”, Raducanu’s name hasn’t been far from headlines over the last 12 months. And in the run-up to her return to Wimbledon, the commentary got even more intense – her agent was forced to come to her defence after comments about her lack of focus continued to surface.

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