Coming across a series of rumours that your favourite celebrity has been behaving badly can feel like it’s come totally out of the blue, but the truth is that the takedown of high-profile women is often extremely formulaic and narrative-driven. From Blake Lively to Meghan Markle, a top crisis PR reveals the sure-fire signs that someone is the victim of a “character assassination” and breaks down how to tell when (and why) it’s happening.