Makeup is an innovation. With just a swipe of red lipstick or a shimmer or sparkly eyeshadow, you can totally transform your look. Be whoever you want to be on a different day of the week. Whether it’s a sultry look you’re after or bare-faced au naturel, you can emulate whatever style you want with various makeup and beauty tools.  

BARE-FACED INGENUE

Revisit the fresh-faced days of early adolescence (minus the angst) by keeping skin raw but incandescent. Use minimal coverage and the smallest hint of blush across lips and cheeks to enhance the skin’s natural texture and contours. Try only applying mascara at the base of lashes to keep them natural yet subtly defined.

Get the look

Step 1: Apply YSL Beauty’s Top Secrets Instant Moisture Glow, £36, across the entire face for a blurring effect and means of hydrating the skin. 

Step 2: Conceal under the eye area using Charlotte Tilbury’s The Retoucher in 02 Fair, £25. 

Step 3: Pat some of YSL Beauty’s Volupté Tint-In-Balm in No.14 Underground Pink, £28, across cheeks and lips. 

Step 4: Brush eyebrows up and outwards and define with YSL Beauty’s Couture Brow Slim in 01 Blonde Cendré, £19. 

Step 5: Curl eyelashes and set with a light coat of Pixi Black Lacquer Lash Primer, £15. 

RETRO VAMP 

Think back to the first time you ever witnessed a red lip in all its glory. Whether it was Marilyn’s cherry hue or Elizabeth Taylor’s true red, the undeniable power of the colour means it instantly alters your outlook. Keeping the rest of your make-up minimal, use a lip brush to paint on a bold red to suit your skintone and, for an extra edge, define the cupid’s bow in points. The shape echoes Fifties starlets, but the nude skin keeps the look fresh and contemporary.

Get the look:

Step 1: Brush YSL Beauty’s Touch Éclat All In One Glow Foundation in B20 Ivory, £33.50, where needed.

 Step 2: Lightly fill in eyebrows with Mac Eye Brows Styler in Fling, £15.50.

Step 3: Line lips with NYX Suede Matte Lip Liner in Kitten Heels, £4.

Step 4: Mix YSL Beauty’s Rouge Pur Couture Lipstick in 50 Rouge Neon and 56 Orange Indie to make the perfect warm-toned orange-red.     

Step 5: Finish with YSL Beauty’s Vernes À Lèvres The Holographics in 506 Orange Gaming, £28, on the cheekbones and eyelids.  

PRERAPHAELITE MUSE

Embody the innate prettiness of a Pre-Raphaelite portrait and imagine yourself immersed in a field of wildflowers, complete with a healthy flush that boldly hugs your face. Instead of keeping rosy hues just for your cheeks, use similar shades to drape around the eyes and in the hollows of the cheekbones for a defined but still-hazy bohemian look that accentuates your features.

Get the look:

Step 1: Start by applying YSL Beauty’s Baby Doll Kiss And Blush in 26 Forbidden Red, £29, under cheekbones and over temples for a contour effect.

Step 2: Tap some Glossier Cloud Paint in Storm, £15, onto the apples of cheeks, eyelids and lips.

Step 3: Use YSL Beauty’s Baby Doll Kiss And Blush in 2 Rose Frivole, £29, as a highlighter. 

Step 4: Add a touch of Bobbi Brown Long-Wear Liquid Liner in Golden Bronze Sparkle, £25.50, along inner corner for definition.

Step 5: Enhance lips with Buxom Big & Sexy Bold Gel Lipstick in Extreme Heat, £15.

BLUNT REBEL 

Amp up your inner anarchist by ditching pristine cat flicks and skipping the inevitability of a smoky eye, opting instead for a blocked graphic liner that adds toughness to any look. Draw the squares with precision using a liquid formula and dial up the drama with black, white or red, or go with softer shades such as browns and greys for less of an impact. 

Get the look:

Step 1: Warm the cheekbones with YSL Beauty’s Baby Doll Kiss And Blush in 2 Rose Frivole, £29. 

Step 2: Line the upper lashline with YSL Beauty’s Couture Eye Liner in 01 Black Matt, £26, and draw block squares at the corners.

Step 3: Dab Kevyn Aucoin The Exotique Diamond Eye Gloss in Moonlight, £31, to the inner corners to play against the eyeliner.

Step 4: Curl lashes and coat with Urban Decay Subversion Primer, £17. Top with YSL Beauty’s Mascara Volume Effect Faux Cils The Curler in No 1 Rebellious Black, £26.

Step 5: Finish with YSL Beauty’s Volupte Liquid Colour Balm in 2 Expose Me Rose, £26, on the lips. 

POWER PLAYER 

Forget everything you’ve been told about only wearing a dark eye or a dark lip. Instead, channel your inner provocateur by combining the two. Leave the under-eye area bare to balance the look and keep it fresh, using a matte finish for lips and gloss for eyes to ensure the deep colours don’t fall flat. 

Get the look:

Step 1: Cover eyelids with YSL Beauty’s Couture Mono Eyeshadow in 10 Khol, £23.50, and slick over YSL Eye Gloss Smudger, £13.30. 

Step 2: Define the lashline with Urban Decay 24/7 Glide On Eye Pencil in Perversion, £15.50. 

Step 3: Coat lashes with two layers of YSL Beauty’s Mascara Vinyl Couture in 07 I’m The Storm, £26. 

Step 4: Line and fill lips with Kat Von D Everlasting Lip Liner in Homegirl, £14.50, adding a cupid’s bow, then fill with YSL Beauty’s Rouge Pur Couture The Mats Lipstick in Minimal Black, £28.

Step 5: Define the brows with Laura Mercier Brow Pencil in Soft Brunette, £19.

TECHNICOLOUR DREAMER 

Keeping the rest of your make-up neutral, ride the rainbow wave with psychedelic splashes of colour across your eyes to create a wild, playful raver vibe that will have you eagerly booking flights to next year’s Electric Daisy Carnival. Use a clean brush to blend two shades together, then add metallic glints to rebel against the matte eyeshadow.

Get the look:

Step 1: Conceal under the eyes with Clinique Airbrush Concealer in Fair Cream, £20.50. 

Step 2: Apply YSL Beauty’s Full Matte Shadow in 06 Rebel Blue, £23, over the full eyelid and wing out the shape.

Step 3: Play under the eyes with the YSL Beauty’s Couture Palette Limited Edition in Urban Escape, £44, using the darker greens and shimmer colours around the border of the blue and into the inner corners. 

Step 4: Warm cheeks with YSL Beauty’s Blush Volupté in 03 Parisienne, £34.50, to contrast with the blue and soften the look. 

Step 5: Finish with a slick of mascara and fill in brows.

Hair: Tié Toyama at Calliste

Make-up: Bea Sweet using YSL Beauty at LMC Worldwide

Nails: Tatiana Sery at Walter Schupfer using YSL Beauty

Model: Aliz Menyhert at The Squad

Photography assistants: Harry Burner and Paul-Antoine Goutal

Production: Christie Phedon

With thanks to: Studio Pin-up, Paris