The face you can see is 24-year-old Esther Honig, a radio journalist from Kansas City, Missouri. But, it has been photoshopped over 25 times by graphic designers around the world based on what is considered 'beautiful' in their country.

The idea for the project called 'Before & After' came to Honig while she was working with internationally based graphic designers for her job.

"In the U.S. Photoshop has become a symbol of our society's unobtainable standards for beauty," said the journalist on her website. She wanted to examine "how these standards vary across cultures on a global level."

Honig contacted 40 individuals - some being experts in their field, while others were purely amateur - from more than 25 countries from the UK to the Philippines.

She asked them to 'make her beautiful' and when artists were confused by the request, Honig would ask them to make her look like a woman in one of their country's fashion magazines.

"Photoshop allows us to achieve our unobtainable standards of beauty, but when we compare those standards on a global scale, achieving the ideal remains all the more illusive," added Honig.

She plans to keep going with the project as long as she can. "There's so much to be told through this experiment. It's me, but it's not me. It's everyone."

View the full series of pictures below:

The original image of Esther Honig

United Kingdom

USA

Argentina

Bulgaria

(Left) Chile, (right) Bangladesh

(Left) Serbia, (right) Italy

(Left) Greece, (right) Ukraine

(Left) India, (right) Morocco

(Left) Pakistan, (right) Serbia

(Left) Philippines, (right) Indonesia

(Left) Kenya, (right) Israel

(Left) Vietnam, (right) Sri Lanka

(Images: estherhonig.com)