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3 min read
From a sellout highlighter to a TikTok-famous primer, these viral beauty buys don’t stay on the shelves for long…
Social media plays a huge part in discovering new beauty products. From the hero hair conditioner that’s all over your TikTok feed to the pleasingly affordable retinol that you keep ‘saving’ on Instagram, the beauty buys that go viral online are often well worth the hype. But it’s one thing discovering a trending beauty product online, and a whole other ball game actually getting your hands on the product itself IRL.
Thanks to the popularity of these viral products, they often don’t stay in stock for long. Luckily, we’ve rounded up 11 of the best viral beauty buys that have come back in stock recently so that you can stock up before they fly off the shelves once more…
L'Oréal Paris Elvive Dream Lengths Wonder Water 8 Second Hair Treatment
With over 7.9 billion views on TikTok, it’s no wonder that L’Oreal’s Wonder Water can’t seem to stay in stock. The weightless conditioner leaves hair nourished, soft and seriously shiny in just eight seconds. It’s 100% worth the hype.
Shop L’Oréal Paris Elvive Dream Lengths Wonder Water 8 Second Hair Treatment at Lookfantastic, £9.99
Summer Fridays Jet Lag Mask
While this cult face mask has been around for a while, its popularity never wavers. Thankfully, the nourishing and cooling formula (packed with hyaluronic acid, glycerin and niacinamide) is back in stock and ready to inject your skin with serious dewiness.
Iconic London Underglow Blurring Primer
After weeks of not being available, this sell-out primer – which expertly helps to blurs pores – is back in stock. Wear under make-up to help boost glow or alone to give your complexion an instant hit of radiance.
Act+ Acre Scalp Renew
With a huge waitlist and A-list celebrity following, this hero scalp exfoliator has been flying off the shelves since launching earlier this year. Containing 015% salicylic acid, it works to calm and rebalance the scalp, while treating conditions like dandruff and psoriasis.
Olaplex No.4D Clean Volume Detox Dry Shampoo
It’s no surprise that Olaplex’s iconic dry shampoo has been whizzing off the shelves since it launched. The ultra-lightweight formula leaves hair not only looking freshly washed but feeling clean too – a hard task when it comes to dry shampoos.
Shop Olaplex No.4D Clean Volume Detox Dry Shampoo at Cult Beauty, £28
Mac Every-Wear All-Over Face Pen
This brilliant new foundation formula went viral as soon as it launched earlier this year and for good reason. A true multitasker, it combines a waterproof concealer with foundation, promising up to 36 hours of medium-to-full matte coverage.
Shop MAC Studio Fix Every-Wear All-Over Face Pen at Lookfantastic, £28
Milk Makeup Hydro Grip Primer
Amassing over 6,000 five-star reviews and 86.1 million TikTok views, this cult primer leaves your skin feeling hydrated, nourished and ready for expert make-up application. In fact, the gel formula helps to lock make-up in place for up to 12 hours, leaving your complexion feeling soft and smooth.
The Ordinary Retinol 0.2% in Squalane
Any beauty buff knows that retinol is the gold standard when it comes to skincare. So unsurprisingly, retinols often come with a hefty price tag to match. Not this one though – which is why it’s forever flying off the shelves. Thankfully, it’s now back in stock, meaning you can benefit from its glow-giving formula – but be quick, it won’t hang around for long.
Shop The Ordinary Retinol 0.2% in Squalane at Space NK, £6.90
Rare Beauty Positive Light Liquid Luminizer
Selena Gomez’s Rare Beauty line never stays in stock for long – but this radiance-boosting highlighter is often one of the first to fly off the shelves. It leaves skin with a gorgeous lit-from-within glow that’s hard to recreate with any other product.
Shop Rare Beauty Positive Light Liquid Luminizer at Space NK, £24
Hair By Sam McKnight Cool Girl Texture Spray
If you want to give your hair that undone, Kate Moss-esque texture, this is the hair styling spray you need. Providing long-lasting hold and body, it boosts volume and texture without feeling crunchy in your hair.
Shop Hair By Sam McKnight Cool Girl Texture Spray at Space NK, £27
Charlotte Tilbury Beautiful Skin Radiant Concealer
Packed with 10% skincare ingredients, this genius concealer combines the power of make-up with an eye cream, giving you a smoothing and lifting effect – while concealing dark circles and pigmentation.
Shop Charlotte Tilbury Beautiful Skin Radiant Concealer at Space NK, £26
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