It’s not unusual for beauty brands to branch out into haircare. From Augustinus Bader to The Inkey List, several skincare brands have taken the step to extend their line into haircare. Our scalp is just an extension of our skin, so when you think about it, it makes sense. But the latest skincare brand to launch haircare really has us excited – get ready for The Ordinary haircare. 

One of the most buzzed-about skincare ranges around, The Ordinary changed the game when it came to offering science-packed, foolproof formulas at an affordable price point. From their sell-out hyaluronic acid to their game-changing glycolic, The Ordinary’s skincare line has remained a hit with enthusiasts and novices around the world. So it’s only natural that the brand has branched out into scalp care. 

“We’re encouraging consumers to place an emphasis on scalp care through the same lens that’s applied to skincare,” says Prudvi Kaka, chief scientific officer at Deciem. “Amidst all the haircare dos and don’ts, we felt we had an opportunity and responsibility to educate consumers from a scientific view – helping to demystify controversial ingredients, bringing to light the real formulation heroes.”

The current line consists of three products: a shampoo, conditioner and hydrating scalp serum which can be thought of as your cleanser, serum, moisturiser skincare steps. Controversially, The Ordinary’s haircare line puts a big focus on sulphates – a foaming agent that’s often banned in “clean” brands.

“Sulphates belong to a group known as surfactants that can bind to both water and oil, allowing for these ‘unmixable’ liquids to mix and wash away excess oil, dirt and debris,” explains Kaka. “One of the main concerns around sulphates is that they have the potential to irritate eyes and skin but this can be easily addressed by correct formula development and appropriate testing, as we have done.”

Main image: courtesy of Deciem